Code of Ethics in PRSA Public Relations practitioners have a responsibility to their companies, their clients, their profession and most importantly themselves to maintain the highest standards of ethical conduct. PRSA National and each of its 116 local and regional chapters are committed to fostering an ethical and responsible environment in which the practice of public relations occurs. As part of the membership commitment, each PRSA member agrees to abide by a strict code of ethics, designed to provide real-world professional standards that guide our decisions and actions. The Code is based on these six professional values:

1. Advocacy
   We serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts and viewpoints to aid informed public debate.

2. Honesty
   We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.

3. Expertise
   We acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research and education. We build mutual understanding, credibility and relationships among a wide array of institutions and audiences.

4. Independence
   We provide objective counsel to those we represent. We are accountable for our actions.

5. Loyalty
   We are faithful to those we represent, while honoring our obligation to serve the public interest.

6. Fairness
   We deal fairly with clients, employers, competitors, peers, vendors, the media and the general public. We respect all opinions and support the right of free expression.

Learn more about the Code