Code of Ethics
The practice of public relations can present unique and challenging ethical issues. At the same time, protecting integrity and the public trust are fundamental to the profession’s role and reputation. Bottom line, successful public relations hinges on the ethics of its practitioners.
Building Principles on Core Values
To help members navigate ethics principles and applications, the Society created, and continues to maintain, the PRSA Code of Ethics. Under the Code, widely regarded as the industry standard, members pledge to core values, principles and practice guidelines that define their professionalism and advance their success.
The Code, created and maintained by the PRSA Board of Ethics and
Professional Standards (BEPS), sets out principles and guidelines
built on core values. Fundamental values like advocacy, honesty,
loyalty, professional development and objectivity structure ethical
practice and interaction with clients and the public.
Code guidelines, like tactics supporting strategies, zero in on putting value and principles into play for working professionals facing everyday tasks and challenges. Among them, professionals should:
Addressing Practice Challenges
Digging even deeper, BEPS takes on current practice issues and challenges in periodic Professional Standards Advisories (PSA's). Applying the Code to specific scenarios, BEPS has addressed practices including: