About the Accreditation in Public Relations (APR)

 

 

Accreditation in Public Relations (APR) is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. Candidates earn accreditation based on broad knowledge, a strategic perspective and sound professional judgment. The APR is a voluntary certification program for public relations professionals, administered by the Universal Accreditation Board.

The purpose is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The designation APR signifies a high professional level of experience and competence. The Universal Accreditation Board oversees the Accreditation program and provides a balanced blend of backgrounds in a number of public relations specialties.

Orlando APR Workshops - Spring workshops start February 13

Thinking about becoming accredited in public relations? Now is the perfect time to make that dream a reality. The Orlando chapters of PRSA and FPRA will be hosting a free, eight-week series of APR workshops on Monday evenings, 6-7 p.m., beginning with a free information session on February 13 at HD Supply’s downtown office building. Click here for a complete schedule. 

The free information session offers prospective candidates a chance to learn more about becoming an APR and covers an APR overview, study guide/materials, Knowledge | Skills | Abilities (KSAs) and the application process. Please join us!

The full workshop series will continue Monday evenings, 6-7 p.m., from February 20 through April 17. The workshops are not required “classes” but rather a professional development networking group of mentors prepared to help you succeed.

Enhance your value as a public relations professional. The APR credential is a mark of distinction for professionals who demonstrate their commitment to the profession and to its ethical practice. Candidates earn accreditation based on broad knowledge, strategic perspective and sound professional judgment.

APR Professionals find accreditation to:

  • Be a source of pride (91%)
  • Develop professional skills (78%)
  • Provide personal benefit (75%)
  • Help resolve ethical dilemmas (58%)

To read testimonials from APRs, go to http://comprehension.prsa.org/?cat=68 or visit www.pracceditation.org to learn more about the APR process.

To learn more, contact:

PRSA APR Coach Rich Donley, APR: O: 313-481-4712

PRSA APR Coach Allison Taylor, APR: O: 407-822-2532