About the Accreditation in Public Relations (APR)

Accreditation in Public Relations (APR) is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. Candidates earn accreditation based on broad knowledge, a strategic perspective and sound professional judgment. The APR is a voluntary certification program for public relations professionals, administered by the Universal Accreditation Board.

The purpose is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The designation APR signifies a high professional level of experience and competence. The Universal Accreditation Board oversees the Accreditation program and provides a balanced blend of backgrounds in a number of public relations specialties.

Orlando APR Workshops

Each Spring and Fall, the Orlando area chapters of PRSA and FPRA hold an eight-week session of free preparation workshops. Held on Monday evenings 6-7 p.m., the workshops guide participants on how to navigate the accreditation process, and is based on the Universal Accreditation Board Study Guide. Shortly following the eight-week session, participants are scheduled to participate in a “Readiness Review.” Candidates who are advanced through the Readiness Review are given one year from the time of application to schedule and take the computer-based exam. Visit the UAB’s website at www.praccreditation.org for the Candidate’s Process Chart and to find more information about the accreditation process.

The Spring 2012 APR Workshops are Monday, February 6 through Monday, April 2.

Location:
The Institute of Internal Auditors
247 Maitland Avenue
Altamonte Springs, FL 32701

For more information or to RSVP:
Scott McCallum, APR
VP Accreditation, PRSA Orlando
The Institute of Internal Auditors
407-937-1247 Scott.Mccallum@theiia.org

Helpful Links for More Information