Steps to Your APR
APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. Candidates earn accreditation based on broad knowledge, strategic perspective and sound professional judgment. Here are the basic steps in the Universal Accreditation Process for Orlando area public relations professionals who plan to engage in the process. The Universal Accreditation Board Web site also has a step-by-step process chart for Accreditation.
The APR process is updated and improved in 2017!
The "Readiness Review" — the first step in the two-part process toward earning the Accreditation in Public Relations (APR) credential — was updated and improved in 2017. It is now known as the “Panel Presentation,” and you should be aware of a few other changes.
Read the FAQ.
Your first step is to submit an eligibility form to the UAB. Please do this as soon as you make the commitment to take part in the Accreditation program. This form is available on the UAB Web site: www.praccreditation.org, along with the Candidate's Process Chart, which will outline the process for you.
PRSA APR Coach Rich Donley, APR: O: 313-481-4712
PRSA APR Coach Allison Taylor, APR: O: 407-822-2532
The Spring APR sessions will be Feb. 13 – April 17. Click here for the full schedule.
Most successful candidates participate in a series of FREE workshops by the Orlando Chapters of PRSA and FPRA that focus on the fundamental knowledge, skills and abilities (KSAs) you will need to know in order to earn Accreditation. The one-hour sessions are led by seasoned APR facilitators to guide a discussion of core topics that will be covered on the APR written exam. The workshops are not required “classes” but rather professional development/networking groups led by mentors that want to help you succeed.
You will be required to submit a Panelist Presentation Questionnaire. The questionnaire may be found on the UAB Web site. The questionnaire will reflect your own experience in the public relations profession.
Panel Presentation of Your Portfolio
You are required to prepare a portfolio of your work to present to a panel of accredited professionals. Your portfolio should reflect your knowledge, skills and abilities (KSAs) as a public relations professional. You will meet with a panel of three accredited public relations professionals to whom you will present your portfolio of work. The panelists will score your KSAs and help you identify any gaps in your readiness to take the Accreditation exam. None of the panelists will be individuals with whom you have worked or have close personal association. The UAB will notify you as to whether you will advance/not advance to take the computerized exam. Panel presentations will be the week of May 1, 2017.
Once you feel prepared, and within a year of your eligibility, you may schedule at your convenience an appointment to take the accreditation exam. The exams are taken at a Prometric testing center. You may schedule your exam online at www.prometric.com or by calling 800-274-1900. There are two Prometric testing centers in the Orlando area. You will need your personal Accreditation ID number when scheduling the exam. UAB will notify you of the results of your exam within four to eight weeks.