Steps to Your APR

 

Accredited in Public RelationsAPR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. Candidates earn accreditation based on broad knowledge, strategic perspective and sound professional judgment. Here are the basic steps in the Universal Accreditation Process for Orlando area public relations professionals who plan to engage in the process. The Universal Accreditation Board Web site also has a step-by-step process chart for Accreditation.

The APR process is updated and improved in 2017!

The "Readiness Review" — the first step in the two-part process toward earning the Accreditation in Public Relations (APR) credential — was updated and improved in 2017. It is now known as the “Panel Presentation,” and you should be aware of a few other changes.

Read the FAQ

 

Eligibility

Your first step is to submit an eligibility form to the UAB. Please do this as soon as you make the commitment to take part in the Accreditation program. This form is available on the UAB Web site: www.praccreditation.org, along with the Candidate's Process Chart, which will outline the process for you.

You will be asked to submit payment at the time you submit your eligibility form. You may either make a single payment of $385 which includes a $25 application fee, or make two payments of $205 each - one at the time of application and the second when you have advanced through the Readiness Review and are authorized to take the computer-based examination. Check with your local PRSA or FPRA chapter Accreditation Chair for information about rebates. UAB will notify you of your eligibility within four weeks, but it is often much sooner. You will have one year from your date of eligibility to take the computer-based examination.

For information on deadlines, contact:

PRSA APR Coach Rich Donley, APR: O: 313-481-4712

PRSA APR Coach Allison Taylor, APR: O: 407-822-2532

 

Preparation

The Fall APR sessions will kick off with a free informational session on Monday, September 11, 2017, with eight workshops continuing weekly through November. Click here for the full schedule. 

Most successful candidates participate in a series of FREE workshops by the Orlando Chapters of PRSA and FPRA that focus on the fundamental knowledge, skills and abilities (KSAs) you will need to know in order to earn Accreditation. The one-hour sessions are led by seasoned APR facilitators to guide a discussion of core topics that will be covered on the APR written exam. The workshops are not required “classes” but rather professional development/networking groups led by mentors that want to help you succeed.

The primary, recommended text is Effective Public Relations by Cutlip, Center and Broom, 11th edition or current. In addition to the free Study Guide downloadable from the UAB Web site, you may also purchase the UAB Online Study Course for $195. 

 

Panel Presentation

Written Submission

You will be required to submit a Panelist Presentation Questionnaire. The questionnaire may be found on the UAB Web site. The questionnaire will reflect your own experience in the public relations profession.

Panel Presentation of Your Portfolio

You are required to prepare a portfolio of your work to present to a panel of accredited professionals. Your portfolio should reflect your knowledge, skills and abilities (KSAs) as a public relations professional. You will meet with a panel of three accredited public relations professionals to whom you will present your portfolio of work. The panelists will score your KSAs and help you identify any gaps in your readiness to take the Accreditation exam. None of the panelists will be individuals with whom you have worked or have close personal association. The UAB will notify you as to whether you will advance/not advance to take the computerized exam. Panel presentations will be the week of May 1, 2017.

For information on deadlines, contact PRSA Orlando VP Accreditation Rich Donley, APR - Office: 313-481-4712.

Examination

Once you feel prepared, and within a year of your eligibility, you may schedule at your convenience an appointment to take the accreditation exam. The exams are taken at a Prometric testing center. You may schedule your exam online at www.prometric.com or by calling 800-274-1900. There are two Prometric testing centers in the Orlando area. You will need your personal Accreditation ID number when scheduling the exam. UAB will notify you of the results of your exam within four to eight weeks.