Maintaining Your APR

The APR process is updated and improved in 2017!

The "Readiness Review" — the first step in the two-part process toward earning the Accreditation in Public Relations (APR) credential — was updated and improved in 2017. It is now known as the “Panel Presentation,” and you should be aware of a few other changes.

All potential APR panelists should review this Panel Presentation Training webinar and read the FAQ.  

Other resources: “Demystifying the Panel Presentation,” PRSay, an article by Kathleen M. Giery, APR, CPRC

For more information, visit, or contact your local PRSA Orlando VP Accreditation or Co-Chair.

Once you become accredited, it’s important to maintain your credential. APRs must accumulate a minimum of 10 points over a three-year period, with five of those points earned in continuing education and professional development.


Example Activities

There are several ways of accumulating points to maintain your accreditation. All count toward your three-year maintenance period. Below are a few examples:

  • Serving as an instructor at a seminar, workshop or program on public relations
  • Making a presentation or giving a speech on public relations
  • Serving as the chapter accreditation officer
  • Participation in activities such as mentor, professional advisor, and newsletter editor
  • Serving as readiness review panelist
  • Being a member of a committee of your local chapter

Please click here to access the Universal Accreditation Board >>
APR Maintenance Information and Form >>

Volunteer Your Time

If you are interested in volunteering your time and talent in support of the APR process leading a study workshop or serving as panelist for the panel presentations, please email:

Rich Donley, APR
Senior Vice President, PR/Marcom
MCCI - Mort Crim Communications, Inc.
O: 313-481-4712