The PRSA Orlando/Frank R. Stansberry Ethics Award
The Public Relations Society of America (PRSA) Orlando Regional Chapter is proud to recognize outstanding local ethical practices with its annual PRSA Orlando/Frank R. Stansberry Ethics Award. Created in 2005, the award is named after local public relations professional, professor and mentor Frank Stansberry.
Throughout his 30-year career of public relations, as well as 10 years in print media, Stansberry served as president of PRSA's Orlando Chapter, chair of its Sunshine District and as a member of its national board of directors. Stansberry's career is highlighted by his outspoken advocacy for the highest ethical standards in business practice, and his dedication to ethics in public relations has had a profound impact on thousands of young professionals who studied with him. throughout his tenure at the University of Central Florida.
PRSA is committed to adhering to the highest standards of ethical practice. Because public trust is the foundation of successful public relations, PRSA members have adopted a Member Code of Ethics. The organization views its code as a model for other professions, organizations and professionals.
Judging Criteria
A judging panel established by the PRSA Orlando Regional Chapter will review all applications in their entirety to select the company that best demonstrates a strong commitment to business ethics. Nominations will be judged based on the PRSA Code of Ethics.
In addition, all applicants will be subject to an ethics check, which includes:
- A Better Business Bureau search to determine whether a nominee has any outstanding complaints on file.
- An online media search to determine if any publicity may cause the judging panel or general public to question the company's worthiness of this award.
Winner Recognition
The company receiving the Frank R. Stansberry Ethics Award will be recognized during a special luncheon held by PRSA. The company CEO or other representative will be invited to be the special luncheon speaker to talk about the company's commitment to ethics.
Nominations Now Being Accepted for Ethics Awards
PRSA Orlando is now accepting nominations for the 2008 Frank R. Stansberry Ethics Awards. In addition to the award that has been presented to organizations since 2005, we are pleased to announce an additional award category recognizing individual public relations professionals practicing with the highest of ethical standards and integrity.
Winners will be recognized at the September luncheon and featured in an Orlando Business Journal congratulatory advertisement. Deadline for nominations is Friday, August 1, 2008.
Download nomination forms here:
Past Recipients (click link for more information)
PRSA Orlando Regional Chapter Chair for Ethics and Law Dr. Allen Moore, APR, noted, "The Institute of Internal Auditors not only has a strong internal ethics program and policy, but provides a leadership role to encourage sound ethical practices of its members throughout the world."
In addition to practicing the organization's ethics code, Florida's Blood Centers submits to government regulations and standards that aren't mandatory. The organization also has a passion for doing what's right, even if it's not convenient, said Allen Moore, PRSA Orlando Ethics Chair.
When Florida's Blood Centers took over operations of a South Florida blood collection agency, it went to great expense to offset the problems troubling that agency. "The organization put its money where its mouth is to make things right," Moore said.
"This is at the heart of the way we do business and a major part of our company's guiding
philosophy, written by my father almost 15 years ago," said Tony Massey, executive vice
president and COO of Massey Services. "All of our team members are taught, constantly
reminded and managed on the principles of behaving with honesty and integrity."
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