Ethics Awards

Because public trust is the foundation for all successful public relations, an ethical practice is the most important obligation of PRSA members and vital to the integrity of the profession as a whole. PRSA members abide by a Code of Ethics that the organization views as a model for other professions, organizations, and professionals.

Six core values provide the foundation for the Member Code of Ethics and set the industry standard for the professional practice of public relations. They are: advocacy, honesty, expertise, independence, loyalty and fairness. These values are the fundamental beliefs that guide Members’ behaviors and decision-making process.

The PRSA Orlando Regional Chapter annually recognizes an outstanding public relations practitioner with its annual Frank R. Stansberry Ethics Award. Established in 2005, the award is named for local public relations professional, teacher and mentor Frank Stansberry, APR whose 40 year career included serving as president of the Orlando Regional PRSA Chapter, chair of its Sunshine District, and member of its national board of directors. His career is highlighted by his advocacy for the highest ethical standards. His dedication to public relations ethics also has had a profound impact on thousands of young professionals who studied under him at the University of Central Florida and Rollins College.

Nominations

Complete the online nomination form below or submit your nomination as a Word document to PRSA Orlando Regional Chapter Ethics Chair Carolyn Reis, APR at CarolynReis@cfl.rr.com. All nominations must be submitted online or via e-mail by Friday, November 4.

Judging Criteria

A judging panel comprised of accredited PRSA members from other Florida chapters will review the nominations and rank their top three candidates. Tabulation will determine this year’s award recipient.

Winner Recognition

The 2011 recipient of the Frank R. Stansberry Ethics Award will be recognized during a special PRSA Orlando Chapter luncheon in December 8, announced in a news release and featured on the Chapter’s web site.

Nomination Form

Nominee Name:
Nominee Title:
Company/Organization:
Address:
City:
State:
Zip:
Phone:
Email Address:

Nominator's Name:
Nominator's Title:
Company/Organization
Phone:
Email Address:

Section 1

Please describe why this PR practitioner should be considered for the 2011 Frank R. Stansberry Ethics Award. How has the nominee demonstrated his/her commitment to the ethical practice of public relations and adherence to the PRSA Code of Ethics? How has the nominee contributed to his/her organization, client or community in support of ethical behavior as it applies to the practice of public relations and the PRSA Code of Ethics?

Section 2 Please provide information and/or examples for the following, as applicable:
The nominee's demonstrated commitment to the PRSA Code of Ethics.
The nominee's experience in promoting PR ethics to colleagues and the community.
The nominee's involvement in their organization's ethics programs.
The nominee's experience in creating public relations programs focused on ethics.