Boundless Branding: Positioning Florida as the Premier Business State
In today’s business world, you have to stay relevant. You also have to stay one step ahead. That requires you to continually evolve... in a place that will evolve with you. On January 29, Enterprise Florida – the state’s principal economic development organization – launched a new business brand and marketing campaign for the state, “Florida – The Future is Here.” At the very core of the campaign is the need to communicate that Florida offers businesses boundless opportunities to grow, innovate, discover and explore.
Many of us already know about the opportunities afforded to Florida businesses and professionals. Fueled by a world-class infrastructure, young, educated and diverse workforce, global gateways, a state of the art high-speed technology backbone, and one of the most business-friendly environments in the country, for businesses in Florida, virtually anything is possible.
And companies outside of our marketplace are taking notice.
During March’s PRSA Orlando program, hear from Joe Hice, Enterprise Florida's Chief Marketing Officer & Senior Vice President, on the strategic development of the global campaign, addressing audience segmentation, positioning and message development for what is already being heralded as one of the state’s best branding initiatives to date.
Thursday, March 17, 2016
With special thanks to Dr. E. Ann McGee and Seminole State College
Directions and Parking:
Thursday, March 17, 2016 12:00PM
Seminole State College
$25 for members, $40 for nonmembers, $15 for students