Event Calendar

Boundless Branding: Positioning Florida as the Premier Business State


In today’s business world, you have to stay relevant. You also have to stay one step ahead. That requires you to continually evolve... in a place that will evolve with you. On January 29, Enterprise Florida – the state’s principal economic development organization – launched a new business brand and marketing campaign for the state, “Florida – The Future is Here.” At the very core of the campaign is the need to communicate that Florida offers businesses boundless opportunities to grow, innovate, discover and explore.

Many of us already know about the opportunities afforded to Florida businesses and professionals. Fueled by a world-class infrastructure, young, educated and diverse workforce, global gateways, a state of the art high-speed technology backbone, and one of the most business-friendly environments in the country, for businesses in Florida, virtually anything is possible.

And companies outside of our marketplace are taking notice.

During March’s PRSA Orlando program, hear from Joe Hice, Enterprise Florida's Chief Marketing Officer & Senior Vice President, on the strategic development of the global campaign, addressing audience segmentation, positioning and message development for what is already being heralded as one of the state’s best branding initiatives to date.

LUNCH PROGRAM

Thursday, March 17, 2016
Seminole State College (1055 AAA Drive), Room #138
11:30 a.m. Registration
12:00 p.m. Program Start

 

Event Sponsor:
The Florida High Tech Corridor

 

With special thanks to Dr. E. Ann McGee and Seminole State College

Directions and Parking:
On-site parking is complimentary. Directions of the venue can be found at: https://www.seminolestate.edu/heathrow/directions

 

When:

Thursday, March 17, 2016 12:00PM

Where:

Seminole State College

Cost:

$25 for members, $40 for nonmembers, $15 for students


Eventbrite - Orlando Monthly Program: March 17, 2016