Become a member of the public relations department at one of the fastest-growing and entrepreneurial hotel companies in the United States.
Salamander Hotels & Resorts is seeking a high-energy, versatile and self-directed public relations manager to work with its Grand Golf Resorts of Florida collection. The job is based at Reunion Resort in Orlando and has primary public relations responsibility for Reunion Resort and Hammock Beach Resort in Palm Coast, and will also work with Innisbrook Resort in Tampa Bay. The successful candidate must have exceptional analytical, organizational and computer skills, show consistent attention to detail, and have experience pitching media and using public relations software.
Qualified candidates must be able to write clean, compelling news releases, fact sheets, statements; proactively pitch media on stories; manage reactive media relations with speed and accuracy; work with internal departments to develop story ideas; research, develop, and implement annual comprehensive public relations plans that support the business objectives of the hotels individually and together as a brand. Working for and with the corporate director of public relations, the goal for the candidate is to generate positive media coverage, elevate brand awareness and presence, increase market share and ultimately contribute to increased revenue and profitability.
Essential Duties include, but are not limited to:
Travel frequently between Reunion Resort (where the job will have an office) and Hammock Beach Resort, with occasional travel to Innisbrook
Proactively pitch to national consumer publications, travel trade publications, daily newspapers, freelance writers, bloggers, regional daily newspapers, television and radio
Manage reactive media relations inquiries with speed and accuracy
Package travel trends to create compelling story ideas
Work alongside Salamander's marketing team to align social media engagement with media relations on Facebook, Twitter and Foursquare, as well as respond to TripAdvisor comments.
Coordinate media interviews and public speaking engagements
Maintain online media room and update with timely information and releases
Facilitate media visits and ensure resulting coverage
Oversee internal communications
Manage media lists and clip reports
Oversee on-site photo and film shoots
Desired or Required:
A four-year college degree in Journalism, Communications, Public Relations or English is preferred
3-5 years experience in public relations, preferably the hospitality industry
Knowledge of the Orlando/Florida media market is preferred