PRSA Orlando Job Bank - Careers


Company: DataBank IMX
Location: Orlando
Job Description:


Position Description:


Grow new lead acquisition through campaigns and initiatives that span content marketing, webinars, email marketing, blogging, social media, public relations, and website/landing page optimization.


Company/Organization
Description:


We're on a mission to help organizations simplify their business processes. Are you inspired by change, because at DataBank, our work is constantly changing and evolving, driven by the need to create remarkable business solutions for our customers. If you are interested in a challenging and rewarding career with a high growth company than DataBank may be the right place for you! At DataBank you will get to work with 1000+ industry leading top-talent across the country, that help organizations simply their business processes. As North America's leading end-to-end business process solution provider, our employees are the heart of our success. Our people are committed to our customers in everything that we do. That is the DataBank difference.


Responsibilities:

  • Write content for offers that convert visitors into leads, including- eBooks, webinars, case studies, etc.
  • Create heavy landing pages, update web pages and create email content.
  • Track analytics of campaign performance making recommendations where needed.
  • Edit copy and perform web content testing.
  • Develop content for integrated marketing campaigns and work with sales and marketing teams to strategize concepts and identify clear and consistent messages across marketing campaigns.
  • Use search engine optimization and other marketing tools to provide prospect and customer analysis, targeting and intelligence, as well as offer strategic recommendations for improved lead generation/customer acquisition.
  • Write content for LinkedIn, Twitter, company blog, Google+ and Facebook. Develop messaging and write press releases and content for emails, fliers and other marketing material.
  • Conduct persona research to understand who we are targeting and the best way to communicate messages for each vertical.
  • Execute webinar-driven campaigns including activities to drive attendance and coordination of logistics with speakers/co-presenters.
  • Work with DataBank partners and personnel to create webinar presentations.


Skills/Experience
Required:

  • Strong verbal and written communication skills, especially writing marketing content.
  • Strong customer service and interpersonal communication skills.
  • Self-starter, organized, motivated and ambitious. Comfortable working at a fast pace to meet deadlines. Looking to grow in a fast moving organization.
  • Bachelor's Degree in marketing, PR, Communications, business administration or related field. 
  • Experience with Adobe Creative Suite of Tools (e.g. Photoshop Illustrator) and Microsoft Office Suite.
  • Minimum of 2 years' experience in a marketing role, ideally in a business-to-business and/or IT environment.
  • Demonstrated experience working with executives, sales and marketing teams, and external suppliers.
  • Experience with graphic design, webinar tools, basic email and HTML.
  • Experience with marketing automation software is preferred.
How To Apply:
Apply online at http://www.databankimx.com/about-us/careers/