This is a temporary assignment scheduled to start on January 16, 2017 and run through May 31, 2017.
The Social Media Manager is responsible for developing and implementing multi-channel digital marketing initiatives geared to brand awareness and lead generation for College programs and initiatives. This position is in the Office of Marketing & Communications under the Enrollment Management and Marketing division.
Primary responsibilities include:
Proposing and implementing social media campaigns and strategies in support of the Rollins mission and being responsible for maintaining all content on Rollins social media platforms.
Actively listening to the online conversations about Rollins and determining if further engagement, offline communication or additional information is needed.
Understanding the school's position in the marketplace and developing content to reach target audiences.
Developing comprehensive social media advertising campaigns to support admission cycle marketing on Facebook and Instagram, including a proven ability to segment, test, measure results, pivot based on data and recommending areas of opportunity.
Collaborating with other marketing team members to share ideas and generating new marketing methods and communication opportunities.
Serving as social media counsel to campus partners, helping them develop social strategies for their areas.
Leading and leveraging student social media ambassadors to share their stories about life as a Rollins student to prospective students via their own social media with #RollinsLife and takeovers of the official Rollins channels.
Leading strategy and execution for the #RollinsLife initiative, marketing to prospective students through Admission campaigns.
Generating and interpreting monthly metrics reports to support strategic decision making.
Tracking and reporting on campaign metrics.
Cultivating Rollins President's Instagram account, by working close with him and his office.
Assisting in media relations, public relations, and internal communications.
Serving on the public information team and managing the flow of information on social channels in emergency situations.
Effectively managing projects to ensure initiatives are completed on time and within budget.
Performing related duties as assigned.
A Bachelor's degree in Marketing or related field is required.
5+ years marketing experience with Bachelor's or Master's, and proven track record of developing and implementing marketing plans inclusive of social media organic, campaigns and advertising.
Expertise in major social media platforms such as Facebook, Twitter, YouTube, Instagram, Snapchat, Pinterest, Flickr, Yelp and LinkedIn, among others.
Ability to identify markets, competition and target audience in the execution of strategic marketing initiatives.
Social Media platform knowledge: SproutSocial, Zoomph, Facebook Insights & Ads Manager, and Later.
Public relations management tool knowledge.
Awareness of the Central Florida market and economy.
Strong project management skills.
Strong verbal and written communications.
Strong detail-orientation skills.
Computer literacy: MS Word, Excel, PowerPoint, Image Management (Photoshop, Canva, etc.)
Ability to work in a multi-tasking team environment.
Must be available to work weekends and evenings as needed.
Proven management of a brand ambassador initiative preferred.
Special Instructions to Applicants:
To apply, please submit an application and upload the following materials:
Writing Sample (preferably a media pitch or press release)
Social Media Campaign Example (abbreviated case studies, metric reports, or screen shots are appropriate).
Screening of applications will begin immediately.
Applicants must be currently authorized to work in the U.S. at the time of employment.
Rollins seeks to foster and to model a campus environment that is welcoming, safe, and inclusive to all of our administrators, faculty, staff, and students. We view differences (e.g. nationality, race, gender, age, sexual orientation, socioeconomic class, physical ability, learning styles, perspectives, etc.) not as obstacles to be overcome but as rich opportunities for understanding, learning, and growth.
Through its mission, Rollins College is firmly committed to creating a just community that embraces multiculturalism; persons from historically under-represented minority groups are therefore encouraged to apply. Rollins does not discriminate on the basis of sex, disability, race, age, religion, color, national or ethnic origin, ancestry, marital status, veteran status, sexual orientation, gender identity, gender expression, genetic information, physical characteristics, or any other category protected by federal, state, or local law, in its educational programs and activities.