The Digital Marketing Manager will be responsible for successful day-to-day management and monitoring of digital media, marketing, public relations and social media channels for designated Findsome & Winmore clients. The role requires a focus on integrating strategy, planning, management, and execution of all aspects the clients’ marketing initiatives. The Marketing Manager position requires strong account management skills, a keen understanding of marketing integrated marketing strategy that can be used to drive customer engagement. The Marketing Manager will provide department organization and stability to clients through detailed planning, organization, leadership and time management. This position will act as a liaison between clients and internal staff with the goal of customer satisfaction and relationship building through the outstanding delivery of projects and services.
Assist in the creation and implementation of marketing strategy and tactics for an assortment of clients in a variety of industries - Create, edit, proof and publish a variety of internal and external content, including but not limited to, press releases, blogs, websites, social media, brochures, and other correspondence - Assist in the formation and management of client marketing estimates, budgets and expenses - Collect and analyze data to develop and adjust marketing plans - Collaborate on art direction - Create client presentations and agreements - Develop strategic client activity reports - Manage marketing with outside vendors - Maintain good client relations through professionalism and all functions of customer service - Manage timeline and resources for incoming/current/ongoing projects - Develop detailed project plans, including resource plans, processes, procedures, work flow, schedules and timelines - Maintain accountability for resolving client issues, proposing solutions and dissolving potential issues to maintain satisfactory projects and relationships - Recognize and develop potential new clients and/or new projects for existing clients to generate revenue - Identify and solve challenges proactively and creatively - Have a clear understanding and be able to work in the following marketing channels (digital and print), defined as: -Social Media -Apps -Content Creation/Management -Websites -Media Planning/Buying -SEO -Marketing Campaigns/Collateral -Media Relations -Special Events -Branding -Video -Direct Mail
Previous experience in a similar role, specifically with professional services - Bachelor’s degree (marketing/communications major strongly preferred) - 3 +years experience in a similar position preferred - Well-versed and established in a variety of marketing channels; has acquired and developed a practical understanding of the tools in the marketplace - Keynote, Pages, Excel, Word, PowerPoint (required). Adobe InDesign, Photoshop and Illustrator skills (preferred) - Self starter who is highly motivated, driven and able to multi-task - Ability to sense client needs and recommend appropriate solutions - Excellent time management and organization skills - Experience with analytic tools on platforms such as Google, Facebook and other social platforms Experience and understanding with WordPress preferred - Ability to define project management processes, tools and templates for projects and understanding of agency and project management software - Excellence in both written and oral communication skills, as well as the ability to help foster and cultivate a positive team atmosphere - Ability to work in a highly disciplined, process-driven development environment - Business development experience and ability to build long-term, productive client relationships preferred