PRSA Orlando Job Bank - Careers


Company: Ace Cafe
Location: Orlando
Job Description:

KEY RESPONSIBILITIES: The Marketing Manager is a key role, responsible for the understanding of local market conditions and the development of the overall marketing strategy and execution of comprehensive unit/market specific plans and budgets. The manager will focus on creating top-of-mind awareness that translates into trial & customer traffic. The manager will act as a Brand Ambassador within the community, and will lead onsite, offsite, & online marketing endeavors.

  • Lead and support marketing, promotions, traffic-driving programs, including local social/PR/community activities, onsite & offsite event planning and execution, in-store marketing events, grassroots marketing efforts, and online tactical marketing.
  • Manage restaurant budget & projections.
  • Lead social media, content gathering & amplification, calendar planning.
  • Lead event planning & execution.
  • Lead the collection and generation of the consumer database & lead generation, and the communication to those individuals on a regular basis.
  • Key organizer of all marketing lists of key moto clubs, influencers, channel partners and friends of Ace, etc.
  • Report to senior management regularly on the plans and performance of the overall market and marketing ROI.?
  • Develop a solid understanding of local market conditions and opportunities to build customized, localized plans leveraging best practices. ?
  • Other duties as assigned by the CMO

Reports to: CMO

Qualifications & Requirements ?

  • Must be knowledgeable in the areas of marketing, social media, advertising, community relations, publicity, PR, content creation.
  • Knowledge of budget planning. ?
  • Intimate understanding of social media, content gathering & amplification, calendar planning. ?
  • Solid understanding - have a passion for - the collection and understanding of metrics, KPIs and marketing ROI, and other consumer performance data analyzation.
  • Highly-organized and self-motivated.
  • Excellent written and verbal communication skills.
  • Engaging and hospitable.?
  • Action-oriented with the ability to lead by solid example, and to partner effectively. ?
  • Ability to effectively create and deliver presentations. ?
  • Self-starter, responsible for success above 40 hours/week. Some weekend work is a part of this role, nighttime work, too.
  • Knowledge of video edit a plus.
  • Knowledge of restaurants/hospitality a plus.
  • Knowledge of motorsports a plus.

PERSONAL QUALIFICATIONS:

As an integral member of the marketing team, the candidate must exemplify the highest standards of honesty, integrity and discretion. The individual should be considered a detail?oriented person who can tackle complex assignments. The candidate should be a consummate team player with excellent interpersonal and communication skills up and down the organizational chart. The candidate must be a leader. The ideal candidate will have at least 3-5 years’ job-related experience and a college degree in a related field. The successful candidate will have experience and proven understanding of local store marketing, restaurant operations, community & public relations, social strategy, ROI analysis, and content calendar planning. Some travel required.

COMPENSATION AND BENEFITS: 

Base salary and incentives will be commensurate with experience and will include a base salary, insurance/health benefits and annual bonus incentive potential. 

How To Apply:
 jobs@acecafeusa.com.