The Vice President of Marketing and Communications of the Orlando Economic Partnership (the Partnership) is charged with positioning the region as a premier business location on a local, national and international level. The position requires a visionary, strategic, collaborative and disciplined team player who has the ability to create and execute the communications and marketing strategy of the organization and be responsible for measurable results. In addition, the Vice President of Marketing and Communications should possess the following qualities: flexibility, the ability to be a creative thinker and problem-solver, strong organizational and time management skills. The organization’s top priorities include creating high-wage, high-value jobs, expanding Central Florida’s global reach and competitiveness, supporting and enhancing educational/skills preparedness in the talent pipeline, strengthening advocacy for improved infrastructure and community resources, and creating an enviable quality of life that is broad-based and sustainable. This is a management-level, full-time position which reports directly to the Chief Operating Officer (COO).
The Central Florida Partnership and the Orlando Economic Development Commission merged effective January 31, 2017. The new entity – Orlando Economic Partnership – is a not-for-profit, public/private partnership encompassing Central Florida's seven counties – Brevard, Lake, Orange, Osceola, Polk, Seminole and Volusia – as well as the City of Orlando. Vision // To provide the region with a durable competitive advantage in global competition for quality jobs, economic growth, broad-based prosperity and a sustainable quality of life. Mission // The organization’s top priorities include creating high-wage, high-value jobs, expanding Central Florida’s global reach and competitiveness, supporting and enhancing educational/skills preparedness in the talent pipeline, strengthening advocacy for improved infrastructure and community resources, and creating an enviable quality of life that is broad-based and sustainable.
• Oversees the development of the organization’s image “positioning” that reflects its mission, strategic direction and economic and community development goals. Serves as the primary resource for internal and external communications. Provides oversight for marketing, communications, and digital media functions. • Provides leadership and operational oversight of the marketing team and actively manages the execution of their duties, workload and priorities. • Oversees the coordination and administration of branding committee and related activities and events. • Directs content strategy and the production of publications including the supervision of design, writing, editing and production of brochures, marketing/communication pieces, website, social media, community newsletters, ad copy and collateral marketing materials for internal and external audiences. • Develops and implements marketing and community development plans to meet organizational needs, create the desired image and generate additional leads. • Directs internal communication activities including development and implementation of communications plans and activities focused on employee and internal stakeholder education, knowledge of important information and development of internal pride. • Oversees media relations and serves as the organization’s spokesperson. • Prepares and monitors the marketing and communications budget as well as the regional branding campaign budget. Monitors expenditures and prepares variance reports. Accurately identifies and plans for operating budgets; anticipates changes that necessitate adjusting forecasts and allocation of funds. • Develops relationships with key stakeholders internally and externally throughout the service area and acts as the liaison between local organizations, partners and relevant organizations who help tell the market’s story. • Oversees the organization’s marketing and communications platforms including but not limited to: website, online newsroom, newsletters, social media, video productions, etc. • Reports marketing and communications performance to leadership and management team on a regular basis. • Keeps abreast of local and industry trends, issues, competition, opportunities and risks. Provides timely feedback to appropriate staff and recommends changes in strategy, as needed. • Handles sensitive and confidential information.
• 10 years of professional experience leading a marketing and communications department with proven results • High integrity and ability to deal in a confidential environment with top business/civic leaders • Interpersonal savvy, comfortable across all business hierarchies • Unquestionable personal code of ethics, integrity and trust • Proven ability to manage many priorities • High attention to detail • Exceptional communication, facilitation, and presentation skills • Ability to work strategically and collaboratively across departments • Ability to motivate, lead, and inspire • Command of the English language, Associated Press style, spelling and grammar • Thorough knowledge of MS Office – Outlook, PowerPoint, Word, Excel; Google – Alerts, Analytics, AdWords; CisionPoint; social media platforms for corporate communication purposes • Outstanding communication, interpersonal and interviewing skills • Established media and influencer relationships – locally, nationally, internationally
• Accreditation in Public Relations (APR) • Bilingual (Spanish, French or German) – oral and written • Familiarity with marketing automation and CRM systems • Video production skills • Website management skills
Desired or Required:
• Bachelor’s degree in Communications, Public Relations, Marketing or related field; Graduate degree preferred