The Content Producer is the owner of the agency website, all associated landing pages, agency blog, agency social channel content, and any necessary agency-focused content. This position is responsible for the creation, promotion, measurement, and optimization of content on all of these platforms. The successful candidate is an exceptional writer, has a unique writing style, and excels at self-motivation and time management. The content manager should have a keen eye for detail, top-notch problem-solving skills and the confidence to edit to 100% accuracy. Relevant Skills Include: – Outstanding written and verbal skills, impeccable spelling and grammar. – Writing social copy, short-form copy (blogs), and long-form copy (whitepapers, etc) – Ability to self-motivate and manage time well. – Ability to work on multiple projects simultaneously. – Proficiency with content management software. – A deep understanding of consumers and what motivates them online. – Great research, organizational, and learning skills.
This position will: – Create development plans for online content; recommending content types and organization based on user needs and marketing goals, identifying content gaps. – Create an editorial calendar to establish when content will be distributed through which channels. – Write and edit a lot of content. – Assist in creating video content for the agency platforms. – Develop key performance indicators for measuring content success, and compile data across several digital platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development. – Complete competitive site analysis and benchmarking in content breadth, organization and presentation. – Maintain communications with appropriate agency personnel to ensure positive workflow.
Relevant Experience Should Include – Familiarity with content management and editorial processes preferred. – Bachelor’s Degree in Marketing, Advertising or Business preferred. – Minimum of 2 years experience as a strategist in a marketing, creative agency or digital agency environment. Please include links to your writing portfolio and social media channels.