Edelman Orlando is seeking a dynamic Assistant Account Executive – PR & Digital (AAE) to join a team of talented and collaborative communications professionals. In this position, the AAE will provide traditional PR and digital content/social media support to a variety of account teams spanning industries like health, travel, brand, corporate and more.
The AAE must have strong interpersonal and communications skills along with the ability to work effectively with a team in a fast-paced, deadline-based environment. This is an excellent opportunity to bring your passions for media relations, content creation, creativity, and attention to detail to the table. Expected competencies include:
Day-to-Day Account Management
Learn about a wide range of clients and master the details of our work with them
Provide client support including preparing client status and activity reports, attending meetings and conference calls, scheduling and logistics
Assist with research including analysis of online/social media conversations and analysis of media coverage
Work on several campaigns at once, sometimes under pressure and often on tight deadlines
Maintain an ongoing understanding of social platform updates, popular social culture and trends, including digital advertising and promoted social content
Keep up to date with the ever-changing media relations landscape
Present ideas to colleagues and clients
Strong proofreading skills
Write, edit and proofread materials including press releases, pitch emails, fact sheets, reports and client correspondence
Build media lists and pitch media; research and develop recommendations related to media inquiries and opportunities; monitor for rapid response opportunities and brainstorm ideas for proactive outreach
Build a network of traditional and online media
Coordinate projects and events including inviting influencers/media, attending events, and preparing reports
Track, compile and analyze media coverage
Digital Content/Social Media
Demonstrate an understanding of the social media industry and basic principles of community management/engagement
Write clear, persuasive, original copy
Develop and maintain editorial calendars
Oversee tone and language of social campaigns through the production stage to completion
Amend, revise or redevelop digital content in response to feedback from the creative director, account team and clients
Liase with Strategic Planners and interpret their strategic briefs and analysis to understand content performance
Work includes social copywriting for digital/social media platforms, but may also include website copy, taglines, or campaign messaging. Writing projects should start with a solid creative idea, so your ability to come up with creative concepts is a big plus.
Eagerness to learn and be part of and contribute to a strong team
Curiosity and a voracious appetite for learning
Self-starter attitude with an eye for anticipating opportunities, challenges and efficiencies
Serves as a positive role model; supports and respects colleagues, clients and partners; focuses on self-improvement and ensures work is based on strategic insights
Effectively and consistently manages strengths and weaknesses of self and others; enables self and others to bring the best of their skills and talents to work; is consistently ambitious in setting and achieving goals
Always takes all feedback as a constructive learning opportunity and acts upon it; enables others to thrive as part of agency life and adapts to others’ styles to do so
This is an entry-level account position. An assistant account executive will possess good interpersonal and communication skills along with the ability to work effectively with a variety of account service staff within a specific set of accounts. Agency experience is preferred.
S/he will have excellent organizational skills, keen attention to detail and the ability to adapt to new conditions, assignments and deadlines. S/he will have solid knowledge of MS Office Suite, general office logistics and will pass a writing test. S/he will have an interest in pursuing a career in integrated communications, including PR and digital content/social media. S/he must have a strong work ethic and dedication to consistently provide quality work to his/her team and clients. Previous internship experience in the communications field, especially at an agency, and a bachelor’s degree in a relevant field from an accredited college or university is preferred.