President's Message
 Dear Colleagues,
July is here! We are quickly moving past the halfway point of this year and entering a very exciting time for our chapter for so many reasons. Right now, there are two specific opportunities that everyone should be talking about for the next few weeks.
First, the Sunshine District Conference (July 26-28) is being held in our own backyard. So far, we have 81 professionals registered and a fantastic speaker line-up. People from all over the Sunshine District, that includes the seven chapters throughout Florida, will be there. A VIP Reception is being given to us by our friends at Walt Disney World. There will be professional development opportunities galore and non-stop networking for all in attendance. I highly encourage all of you who have yet to register to please visit the conference website and consider signing up today.
Second, the PRSA Orlando/Frank R. Stansberry Ethics Award will be presented at our September luncheon. Past winners include Massey Services (2005) and Florida's Blood Centers (2006). We are in search of our 2007 recipient. If you know of a company or a client who has outstanding local ethical practices, visit our website to download the nomination form. The deadline is Friday, August 17. For further information, please send an email to ethics_award@prsaorlando.org.
Finally, thank you for choosing to stay involved in your local professional community through PRSA. We value each and every one of you. I hope to meet our new members and see all of you at upcoming PRSA events.
Enjoy the rest of your summer!
Lorelie Johnson, APR
FPRA & PRSA Present: Media Roundtable & Luncheon
Thursday, July 26 / Downtown Orlando / 8:30 a.m. to 1:30 p.m.
Experts in media relations know that success doesn't come in a day. It's a long process of relationship building and learning the ins and outs of how reporters and editors work and think. However, with the myriad of responsibilities being required of the PR department, finding time to do this job right can be difficult.
That's where we come in. Join us for the FPRA and PRSA 2007 Media Roundtable on July 26. It's your opportunity to get to know key representatives from media outlets including the Associated Press, Orlando Sentinel, WFTV, Central Florida News 13, Univision, People Magazine, Orlando Business Journal, and more. Barbara Maushard, news director for WESH-TV (Channel 2), is our keynote speaker.
Location:
Orlando Marriott Downtown
400 W. Livingston Street, Orlando
Schedule:
8:30 a.m. - Registration
9 a.m. - Media Roundtables
11:30 a.m. - Break/Registration
Noon - Luncheon with keynote speaker Barbara Maushard
Registration:
Online registration, pricing, and more information is available at FPRA Orlando. Registration closes Monday, July 23.
Ten Minutes/Ten Questions
Name: Elaine Hinsdale
Occupation: Director of Communications, Lockheed Martin Corp.
PRSA Involvement: Member
Person who has most influenced your life: My high school business teacher, who helped me land a job in Washington, DC when I was 17 years old.
Quote to live by: "Anyone who has never made a mistake has never tried anything new." —Albert Einstein
What made you choose PR as a profession? At James Madison University (in Virginia) I was a communications major and a member of IABC so my interests were already leaning towards the PR field. Thus, after spending time at The Washington Post, and then overseas as a broadcast journalist, I decided to hone my communication skills in the corporate environment.
Best PR advice you ever received: Know your audience — then you can tailor your message appropriately and effectively.
Greatest accomplishment: Mentoring early-career professionals and instilling in them the basics of good writing and editing skills. It's gratifying to hear from them years later that I made a difference or helped shape their career in some way.
Favorite thing to do on the weekend: Read the Sunday newspaper front to back with a big cup of coffee
Something nobody really knows about you: One summer I traveled around the world in 42 days!
To learn more about Elaine's career, tune in to PRSA's PR Giants on August 15.
Sunshine District Conference, July 26-28
Get Ready to Upgrade to HDPR: Creating the Clear Picture
What: Sunshine District Conference
When: July 26 - 28, 2007
Where: Disney's Contemporary Resort in Orlando, Florida
Conference Sessions:
- Media Training and Presentation Skills
- Florida's Political Landscape
- Maximizing Your Hispanic PR Initiatives
- PR and Media Ethics Panel
Visit
prsaorlando.org/hdpr for complete conference details and online registration.
2007 Mentor/Mentee Program
PRSA Orlando is excited to be kicking off our 2007 Mentor/Mentee Program with an energetic and informative Speed Mentoring Workshop.
Participating mentees will have the opportunity to connect with PR professionals from the Central Florida area and possibly find their career mentor. Mentors will have an opportunity to meet up-and-comers in the profession and keep their eye on those who may be right for their company's future talent.
When: 8:30-10:30 a.m. on Friday, August 31, 2007
Where: Park Plaza Gardens restaurant in Winter Park
Cost: $20 per person / $30 Non Member
To sign up as a mentor or mentee, please complete and e-mail the appropriate form to PRSA Orlando's Becky Niemann at becky.niemann@flhosp.org, or fax it to (407) 303-8685.
The cost for mentees to participate is $20 for PRSA members; $30 for non-members.
For more information, call (407) 303-6577.
The PRSA Orlando/Frank R. Stansberry Ethics Award
Call for Nominations
It's time to recognize outstanding local ethical practices with the annual PRSA Orlando/Frank R. Stansberry Ethics Award.
Created in 2005, the award is named after local public relations professional, professor and mentor Frank Stansberry. The company receiving the Frank R. Stansberry Ethics Award will be recognized during a special luncheon held by PRSA on September 20, 2007. The company CEO or other representative will be invited to be the special luncheon speaker to talk about the company's commitment to ethics.
Click here for nomination instructions and more information.
Nominations are due Friday, August 17, 2007.
Fall Accreditation Workshops
Where your career in public relations takes you is based on individual drive, determination and diligence. One next step all seasoned practitioners should consider is earning the Accredited in Public Relations (APR) designation. Earning the APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
If you are interested in learning more about orientation, fall workshop dates and more, please contact Laura Richeson, APR at lricheson@bennettandco.com.
PRSA Group Memberships
Does your agency, corporation, non-profit or other entity include 10 or more individuals who would like to participate in a group membership? If so, PRSA group membership is an ideal way for you to give your public relations professionals access to PRSA's wide variety of resources, expertise and membership network, while saving money!
The program lets your employees join as individual members within a group structure and the memberships are transferable. Group members receive all PRSA benefits.
For more information and pricing, please contact Orlando PRSA Membership Co-Chair Jessi Blakley at (407) 835-0020 Ext. 105 or jessi@onmessage.com.
Member News
PRSA Orlando congratulates Betsy Culpepper, Robin Kraich and Colleen Monday with PUSH advertising. They won a national PRSA Silver Anvil award for their entry — Winnie Palmer Hospital for Women & Babies: A New Concept In Women's Health Care.
Check out the Job Bank
Keep checking PRSA Orlando's up-to-date job bank for the latest openings in Central Florida.
Or, if you're looking for the best talent in the area, post your company's open positions on the site.
Click below to check it out!
Submissions
To submit stories or ideas for the PRSA newsletter, please contact Communications VP Michelle Lynch.
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