President's Message
Dear Colleagues,
As you can tell from the photo, I had such a great time catching up with friends at this year's Sunshine District Conference. There were over 100 professionals from Florida in attendance. Everything from the VIP Reception to the professional development sessions and lunch at the California Grill was spectacular! If you missed it, take a moment to check out prsaorlando.org/hdpr and read all about it on the first ever Sunshine District Conference Blog.
Our chapter continues to stay focused on providing the best professional development opportunities to all of you. Here's what's happening in the next few months that may be of interest:
August 16: Monthly Luncheon - PR News Editor Courtney Barnes will share with us the state of the profession at our luncheon. Also, we've invited the BETA Center to briefly chat with us about their mission and current needs. This is an opportunity for you to give back so keep reading the newsletter for more information on how to do that on the 16th.
August 17: Ethics Award Nominations Due - If you haven't already, this is your chance to nominate your company or one that you know that has outstanding ethical practices for the 2007 PRSA Orlando/Frank R. Stansberry Ethics Award.
August 31: Speed Mentoring Workshop - The first ever Speed Mentoring Workshop is being held at Park Plaza Gardens. This event will officially kick off our Chapter Mentoring program.
September 10: APR Meet and Mingle - Along with FPRA, we are hosting the second APR Meet and Mingle at Bennett and Co. If you've ever thought about accreditation and have unanswered questions about the process, this is the event for you.
September 20: All About Ethics at the Monthly Luncheon and the PRSA Orlando/Frank R. Stansberry Ethics Award Presentation - This year's Ethics Award recipient will be recognized at the luncheon. In addition, our Ethics Chair Allen Moore and our Program Chairs Sabrina Heise and Mason Moore are working together on this year's program. More details to follow.
October 20-23: PRSA 2007 International Conference - Tim Russert and Mia Farrow are among some of the speakers at this year's conference being held in Philadelphia, PA. If you register before Sept. 7, you save $200. Visit www.prsa.org/conf2007.
With all of this on the calendar and more to come, I'm sure to see you at a PRSA event very soon. Until then, have a wonderful month!
Lorelie Johnson, APR
The State of the PR Profession
A Keynote Presentation by Courtney Barnes, Editor of PR News
Is our industry growing? Why or why not? What practice areas are emerging as most critical? What are the top issues affecting us as public relations professionals? How do we respond? What are the trends driving our industry? What challenges and opportunities do they bring?
Learn about these top-of-mind issues and topics for our profession at PRSA Orlando's don't-miss August 16 luncheon program. PR News Editor Courtney Barnes will take us through this discussion and much more, including work and campaigns that got it right, others that missed the boat, and where PR pros continue to err.
Barnes writes about corporate communications and public relations, with particular expertise in digital communications, integration and leadership/management issues. She also edited the PR News "100 Top Case Studies Guidebook" and is currently editing the "Digital PR Guidebook." In addition to her writing and editing responsibilities, Barnes moderates PR News Webinars, facilitates the brand's Thought Leaders Strategic Integration Roundtables, and speaks at industry events.
Everyone attending the program will receive a complimentary current issue of PR News. The program will conclude with a Q&A session.
As part of PRSA Orlando's new initiative, "CHATTING UP A CHARITY," guests attending this month's program can help support BETA Center. BETA Center's mission is to give our community's children and parents the knowledge and support needed for strong and healthy families. BETA Center has served the Central Florida community for over 31 years. It provides services for pregnant and parenting girls, residential shelter, emergency services, parenting classes, neighborhood prevention services and much more!
A BETA representative will be on hand to accept items from their wish list including all types of non-perishable food, baby items, toiletries, children's books and office/art supplies.
Thank you for your support.
Where: The Citrus Club, 255 S. Orange Ave., 18th Floor, Orlando
When: Thursday, August 16, 2007
Networking/registration begins at 11:30 a.m.; lunch begins at noon
Cost:
$20 for members
$30 for non-members
$15 for students
Walk-ins are welcome, but seating is not guaranteed and admission will not be discounted.
The PRSA Orlando/Frank R. Stansberry Ethics Award
Call for Nominations
It's time to recognize outstanding local ethical practices with the annual PRSA Orlando/Frank R. Stansberry Ethics Award.
Created in 2005, the award is named after local public relations professional, professor and mentor Frank Stansberry. The company receiving the Frank R. Stansberry Ethics Award will be recognized during a special luncheon held by PRSA on September 20, 2007. The company CEO or other representative will be invited to be the special luncheon speaker to talk about the company's commitment to ethics.
Click here for nomination instructions and more information.
Nominations are due August 17 Friday, August 31, 2007 - extended!
Ten Minutes/Ten Questions
Name: Carol Clark
Occupation: Marketing Program Coordinator, Orange County Parks & Recreation Division
PRSA Involvement: Member
Person who has most influenced your life: My grandmother. She taught me that hard work and dedication is the key. She would always say to me, "Your name will travel further than you ever will." I have seen it and I believe it.
Quote to live by: "When you know better—you do better." I will have to attribute that to Oprah because I don't know where she got it from.
What made you choose PR as a profession? As a former television journalist, I wanted a career that was more conducive to family life. With PR I have the opportunity to continue to write but I also have the opportunity to be creative.
Best PR advice you ever received: Know your audience and believe in your mission.
Greatest accomplishment: My daughter and winning a first place New York State Associated Press Award. The AP award was for the best non-breaking spot news for my story on a soldier killed aboard the USS Iowa. I volunteered to cover the story because of the ship's name. My hometown in Illinois is across the Mississippi River from Iowa.
Favorite thing to do on the weekend: Watching movies.
Something nobody really knows about you: I love to garden. When I am gardening my thoughts get lost in the flowers, the mulch and the dreadful weeds that have to go!
Now Hiring: APR Preferred
Save the Date
More and more job listings are specifying APR preferred because it denotes exactly what potential employers are looking for: professionalism, knowledge, expertise and success in the real world, giving Accredited professionals a distinct advantage over the competition.
If you are interested in pursuing your Accreditation, join us for the upcoming "Meet and Mingle" with fellow APRs. You'll have the opportunity to gain an insider's view of the meaning and best practices of the accreditation process in an informal, reception-style setting.
Monday, September 10, 2007
6 - 7 p.m.
Bennett & Company
230 N. Westmonte Drive
Suite 1000
Altamonte Springs
For more information and to RSVP, please contact:
- Susan Howard, APR at (407) 365-2162 or susan.howard@duda.com
- Kate Hahn, APR, at (407) 822-2362 or kathleen.hahn@hdsupply.com
- Laura E. Richeson, APR, at (407) 478-4040 or lricheson@bennettandco.com
To find out the value of APR personally, professionally and financially visit
PR Accreditation.
2007 Mentor/Mentee Program
PRSA Orlando is excited to be kicking off our 2007 Mentor/Mentee Program with an energetic and informative Speed Mentoring Workshop.
Participating mentees will have the opportunity to connect with PR professionals from the Central Florida area and possibly find their career mentor. Mentors will have an opportunity to meet up-and-comers in the profession and keep their eye on those who may be right for their company's future talent.
When: 8:30-10:30 a.m. on Friday, August 31, 2007
Where: Park Plaza Gardens restaurant in Winter Park
Cost: $20 per person / $30 Non Member
To sign up as a mentor or mentee, please complete and e-mail the appropriate form to PRSA Orlando's Becky Niemann at becky.niemann@flhosp.org, or fax it to (407) 303-8685.
The cost for mentees to participate is $20 for PRSA members; $30 for non-members.
For more information, call (407) 303-6577.
PRSA Group Memberships
Does your agency, corporation, non-profit or other entity include 10 or more individuals who would like to participate in a group membership? If so, PRSA group membership is an ideal way for you to give your public relations professionals access to PRSA's wide variety of resources, expertise and membership network, while saving money!
The program lets your employees join as individual members within a group structure and the memberships are transferable. Group members receive all PRSA benefits.
For more information and pricing, please contact Orlando PRSA Membership Co-Chair Jessi Blakley at (407) 835-0020 Ext. 105 or jessi@onmessage.com.
Frank R. Stansberry / PRSA Orlando Scholarship
The Frank R. Stansberry / Orlando Chapter PRSA Scholarship at the University of Central Florida is a fund created to provide financial assistance to a full-time UCF student majoring in public relations.
PRSA Orlando would like to thank the following donors for helping encourage bright, eager young men and women to major in public relations and become the next generation of practitioners.
Corporate
AG-AD Agency
Bright House Networks Florida Group
CBR Public Relations
Coca-Cola Company (matching gift)
Consensus Communications
Curley and Pynn, The Strategic Firm
Darden Restaurants
Fry Hammond Barr
Gannett (matching gift)
SeaWorld Orlando
Siemens Power Generation
Walt Disney Imagineering
Walt Disney World Resort
Costa DeVault
Orlando PRSA
Wilson Technologies, Inc.
Individuals
Mrs. Marcia Brown
Mr. Bywater
Mr. Dale
Ms. Sallie Douglas
Mr. Marco Ferri
Mr. and Mrs. Finger
Mr. Heissam JeBailey
Ms. Bette Jore
Mr. Louis Lauteria
Ms. Mary Locher
Mr. Pless
Ms. Jane Spann
Mr. Frank Stansberry
Mrs. CD Stansberry
Mrs. Tracy Stansberry
Mr. Don Stansberry III
Mr. Don C. Stansberry, Jr.
Mr. Swain
You can help us grant more scholarships each year and ensure the future success of our profession in Central Florida. Donating is easy and tax deductible. Checks should be written to THE UCF FOUNDATION, INC. with a note in the memo section that reads STANSBERRY SCHOLARSHIP. It is very important that you include a note that your gift is for the PRSA Orlando/Stansberry Scholarship.
Send your gift to:
Dr. Betsy Folk, UCF, Director of Development
PO Box 161990
Orlando FL 32816-1990
For more information about the scholarship, contact Hue Lien Duxbury, APR, at huelien@cfl.rr.com.
Member News
Welcome, New Members!
- Alyse Hand, Orlando Sentinel
- Jennie L. Maretti, Bond Clinic
- Shelley Danielle Powell
- Tiffany R. Shaheen, Walt Disney World Resort
- Ada Vargas, HNTB Corporation
- Michelle Marie Zhe, HNTB Corporation
Check out the Job Bank
Keep checking PRSA Orlando's up-to-date job bank for the latest openings in Central Florida.
Or, if you're looking for the best talent in the area, post your company's open positions on the site.
Click below to check it out!
Submissions
To submit stories or ideas for the PRSA newsletter, please contact Communications VP Michelle Lynch.
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