PRSA
Orlando Presents Rob Adams, VP,
Marketing
& Communications, Lake
Nona
Lake Nona:
Building A Medical
City
** NOTE**
February's luncheon is Wednesday, Feb. 20.
Rob Adams, vice president of marketing and
public relations for Lake Nona, will lead an enlightening conversation on
innovative plans to build America's
healthiest community right here in our backyard, and how Lake Nona's
'Medical City'
is transforming Central Florida's economy
with the arrival of bioscience.
In addition to the University
of Central Florida's College of Medicine,
Burnham Institute for Medical Research, University
of Florida Research Facility and
the Veterans Affairs
Medical Center
moving to Lake Nona, M.
D. Anderson
Cancer Center
Orlando's
Cancer Research Institute recently announced plans to relocate to the
emerging health sciences cluster.
Entrée: Stuffed Chicken
Dessert: Chocolate Cake
Romanoff
A vegetarian meal also is available.
Where: The Citrus Club, 255 S. Orange Ave., 18th Floor, Orlando
When: Wednesday, Feb. 20, 2008.
Networking/Registration begins at 11:30 a.m.; lunch begins at noon.
Cost:
$25 for Chapter Members
$40 for Non-members
$15 for Students
Walk-ins are welcome, but seating is not
guaranteed and admission will not be discounted.
To RSVP, please visit PRSA Orlando.
February's PRSA Orlando luncheon is
sponsored by Consensus Communications and Florida Hospital.
To learn how your company can become a sponsor, e-mail Heather Morgan or Jessi Blakely.
Or, visit PRSA
Orlando Sponsorships.
February's "Chatting Up A
Charity" recipient is Give Kids The World Village (GKTW). Suzie Storey,
fellow PRSA Orlando member and GKTW communications director, will join us
Feb. 20 to share how we can make a difference in the lives of children with
life- threatening illnesses and their families.
Located in Kissimmee, the nonprofit organization creates
magical memories through accommodations at a whimsical 70-acre resort,
donated attractions tickets, meals and more for a complimentary week-long
fantasy vacation. More than 85,000 families from all 50 states and more
than 60 countries have experienced the magic of Central
Florida since GKTW was created in 1986.
As a PRSA Orlando member you can make a
difference. Disposable cameras, blank CDs, 8-packs of crayons and umbrellas
are just a few of the small items that bring big smiles to the faces of visiting
families. If you'd like to help, please bring your donation to the February
meeting.
Visit Give
Kids The World online or call 407-396-1114 to find out how you can
help.
2008
PRSA Orlando
Regional Chapter
Annual Directory
Deadline
for updated information is February 8!
It's that time!
Our Annual Membership Directory is under development and we need your
information.
To ensure you are included, confirm that
you are a member of our local chapter and update your contact information
by visiting www.prsa.org
and going to MemberNet Home4Log In4My Profile4Edit. ONLY local chapter members are listed
in the directory.
Interested in promoting your services or
recognizing a colleague? Consider an advertisement in our directory. For
more information, contact Membership co-chair LaShonda L. Eaddy, no later
than this Friday, February 8, 2008.
Get
A Taste of PRSA and Save $65!
New members who join PRSA during February or March will
save $65 with an initiation fee waiver. Please encourage your colleagues to
consider this great opportunity, and share the great benefits of a PRSA
membership with them.
For more information contact LaShonda L. Eaddy, Membership
co-chair, or call 407.506.4334.
Are you ready for
APR?
APR spring workshops begin Monday,
February 25, and interested candidates are invited to attend a one-hour
orientation, which covers:
- APR Overview
- Study Guide
- Knowledge, Skills, Abilities
- Application Process
When: Monday, February 25, 2008
Where: HD Supply, 501 W. Church St., Orlando
Time: 6 p.m.
Visit the Universal
Accreditation Board for the Candidate's Process Chart for the
Examination for Accreditation in Public Relations and the Eligibility Form.
About APR Workshops
APR workshops, held weekly from February 25 through April 21, are led by
seasoned APR facilitators. During one hour sessions, core topics on the APR
written exam are reviewed. While the workshops are not required, preparing
with mentors in the profession can be beneficial.
Key Dates
- Submission of the UAB Eligibility Form:
January/February 2008
- APR Orientation Workshop: February 25
- Written Submissions Due: March 14
- Readiness Review Panel: Week of March 31 -- April
4
To learn more or RSVP,
contact Laura E. Richeson,
APR, at (407) 478-4040.
Ten
Minutes/Ten Questions
Name: Laura E. Richeson, APR
Occupation: Senior Vice President, Bennett & Company
PRSA involvement: Counselors Academy Member; Travel & Tourism Section
Member; Orlando Chapter, Vice President of Accreditation, 2007 and 2008;
Orlando Chapter Assembly Delegate, 2007
Quote to live by: "Make it work" by fashion mentor Tim Gunn on
Bravo TV's "Project Runway." In three simple words, it says so
much as a reminder to stay focused on the solution, not the problem.
Whether it is an international marketing campaign or crisis communications
in action, just "make it work."
Greatest accomplishment: To date, my greatest accomplishment professionally is achieving
my Accreditation in Public Relations. Professional development is essential
to staying at the top of your game and I hope to inspire others to pursue
this distinctive honor as well. (See above story on the Feb. 25 APR
orientation workshop)
Favorite thing to do on
the weekend: My color-coded
calendar is filled to the brim with many other "titles"
including; sister, friend, daughter, godmother, fitness buff, aunt,
neighbor, mentor, homeowner, pet lover, Food Network junkie, novice runner,
boater, home renovator and all around believer in a work hard, play hard
mentality. So, whatever the weekend might bring, my favorite thing to do is
stay "on the go."
Something nobody really
knows about you: At the tender age
of 13, I was featured in the Washington Post with a group of friends as
part of a teen fashion story. My family helped me prepare my key messages
and conversation pointers so I would put my best foot forward during the
interview. And that was my official launch into media relations.
Pitching
Secrets of the Pros
Tips and tactics to double your press coverage
Date:
Friday, February
29, 2008
Time: 9 a.m. -- 4 p.m.
Cost: Member $495 / Non-Member
$595.
Materials and lunch provided.
Location: Royal Plaza,
1905 Hotel Plaza Blvd., Lake Buena Vista,
FL
APR Accreditation Maintenance Credits
Approved: 2.0
Online Registration: PRSA Seminars.
Media relations is an important aspect of
public relations and communications. Examine dozens of tried-and-true
techniques for pitching the media that will help gain increased coverage
and increased confidence in your pitch ability. These methods have been
used for many years to secure national, regional and local coverage, and
have been statistically proven to increase coverage substantially.
You will learn how to:
- Develop a strong story angle
- Prepare a 10-second pitch
- Secure additional news and feature coverage
Margo Mateas, president of the Public Relations
Training Company, will serve as instructor of this one-day workshop. She
has written the "Media Relations Maven" column in PR Tactics and is a contributor to The Strategist.
A former journalist and a 20-year public
relations veteran, Margo has helped secure print and television coverage in
The Wall Street Journal, Fortune and Forbes, and on CNN, MSNBC and "The Oprah Winfrey
Show."
PRSA seminar attendees will receive a
special $169 a night rate (not including taxes). To book your room at the Royal Plaza, simply click here. Or call,
407-828-2828.
For information on cancellations or group
discounts, visit PRSA.
Featured Guest: Harry Wessel, The Orlando Sentinel
Welcome
to the Media Spotlight¸ your way of glimpsing an insider's view of the
inner workings of Central Florida's
diverse and changing media. Each month we'll chat with a different
reporter, assignment editor, or writer. February's guest columnist is Harry
Wessel from The Orlando
Sentinel.
Describe your role?
I cover health care and work place issues for the Sentinel's business
section.
What time/day is best to
call?
Late morning or early afternoon on weekdays.
How do you like to be
contacted?
E-mail first, phone second, snail-mail third, faxes almost never, and only
with my approval.
Which topics are hot
right now? Which are not?
Health care is pretty much always a hot topic, with the prospect (or
specter, depending on your point of view) of universal health care
somewhere near the top.
What's your most
memorable experience with a PR person?
I've had mostly good experiences with PR people. Most of them understand my
job, and I certainly understand theirs. What I don't understand is a PR
person sending out a press release and not being accessible for follow-up
questions. That should never happen, but it does.
Anything else you'd like
PRSA Orlando
members to know?
Think like a reporter. Ask yourself what makes your pitch a good story to
general interest readers. Once you've figured that out, remember that we
reporters need facts, and the story we build around those facts needs to be
timely. The story you pitch also has a better chance of good play and good
length if the reporter is given access to the people he or she really needs
to talk to. And (nothing personal), that is not you.
PR
On Demand: Balancing Speed and Strategy
PRSA Sunshine District Conference
June
19-21, 2008
The Alexander Hotel, Miami Beach
Business is not as usual for today's
public relations and communications practitioners. The 24-hour news cycle,
a growing reliance on social media and the evolution of online tactics make
information both abundant and on demand.
The new era of communications is dynamic,
exciting and sometimes daunting. Our line-up of top-notch presenters will
show you how to incorporate the latest trends while delivering effective
communications plans that are strategic, ethical and immediate.
Join us for the 2008 PRSA Sunshine
District Conference, June 19-21 at The Alexander Hotel in beautiful Miami Beach, Fla.
We promise sand, sun, fun... and professional development, too!
Keep checking PRSA
Orlando's up-to-date job bank for the latest openings in Central
Florida.
Or, if you're looking for the best talent
in the area, post your company's open positions on the site.
If you are interested in maintaining the
job bank, send an e-mail to PRSA
Orlando Job Bank .
Click below to check it
out!
