March 2016

Below please find the latest issue and archive of our chapter's newsletter, Talking Points. Included in each newsletter you will find such valuable information such as a message from our president, a Media Spotlight of a local news reporter, a PRSA member profile and so much more.

  March 2016 Newsletter  
  Table of Contents  
  PRSA Orlando Job Board  
PR Manager
Findsome & Winmore
Public Relations Specialist
Florida High School Athletic Association
Envir. Program Supervisor
Orange County Environmental Protection
Digital Marketing Manager
Findsome & Winmore
  Resource Links  
 Refer a friend to PRSA
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New Members   
Brandon Bruce - SeaWorld, Orlando

Jeffrey R. Day - Independent Practitioner

Suzanne Eamigh - Independent Practitioner

Debbie Salamone - The Pew Charitable Trusts

President's Letter

It’s hard to believe that we’ve already hit March, but what an exciting year it has been!
For those who missed it, we had a great program in February featuring reputation management expert Paul Oestreicher on the fine art of apologizing. Thank you to Paul for making the trip down from New York, and thank you to &Barr for sponsoring the program.
We are gearing up for what we know will be a great program on St. Patrick’s Day featuring Joe Hice, Chief Marketing Officer & Senior Vice President of Enterprise Florida. He will be speaking about the development and launch of the new business brand and marketing campaign for the state, “Florida – The Future is Here.” Special thanks to PRSA Orlando Past President Randy Berridge and The Florida High Tech Corridor for sponsoring, as well as Dr. E. Ann McGee of Seminole State College for her support of this program. Please remember that this program will be a LUNCH program at the Seminole State campus in Heathrow. More details here.
The Early Bird rate for the Sunshine District’s Radiance Awards closes April 1. Submit your entries so we can show the rest of the state just how great the Central Florida PR community is!
Keep your eyes open for several upcoming chapter membership events; more details will be posted on the website as they become available. And as always, if you have any questions or would like to connect outside of our traditional programs, I welcome the opportunity to get to know you better. Please do not hesitate to reach out!



Lauren Leetun, APR
2016 President, PRSA Orlando Regional Chapter

Boundless Branding: Positioning Florida as the Premier Business State


On January 29, Enterprise Florida – the state’s principal economic development organization – launched a new business brand and marketing campaign for the state, “Florida – The Future is Here.”

Hear from Joe Hice, Enterprise Florida's Chief Marketing Officer & Senior Vice President, on the strategic development of the global campaign.


3/17/16 | Seminole State College

Registration at 11:30am - Program at 12:00pm


Thank you to our sponsor:

March Membership Promotion


Free Section (up to $60 value): New members receive a free 1-yr Section membership when they join National as a Regular member ($255 annual dues +$65 initiation fee). If joining Counselors Academy, dues are $100 ($95 discount). RESTRICTIONS: Chapter dues are additional. N/a for Associate member types ($200 or less annual dues) and current or renewing members. Refer to for details.

Spring APR Workshops

The Orlando area chapters of PRSA and FPRA offer this free, eight-session workshop to help you navigate the accreditation process, organize your Portfolio for Readiness Review panel presentation, and prepare for the APR examination.  Workshop topics are based on the APR Study Guide and cover broad foundational knowledge, strategic perspective, and sound professional judgment.
Military public affairs practitioners planning to earn their APR+M may also benefit from attending the workshop.  Don’t miss this chance to learn and network with local, practicing colleagues. 

 Click here to see the workshop schedule.

For more information, contact our PRSA APR Coaches: 
Mandy Taylor, APR, 407-758-2581, Beth Swanson, APR, 407-542-3591

Thank you to last month's sponsor:


Jaylen Christie
Congratulations to Jaylen for speaking as a keynote speaker at the annual Disney Springs Black History Month Celebration at House of Blues.
Lorri Shaban, APR
Kudos to Lorri, President of True North Marketing + Public Relations, for being invited to speak at PRSA's Travel & Tourism conference in May in Houston.
Randy Berridge
Congratulations to Randy, President of The Florida High Tech Corridor and past president of PRSA, for being honored for the 2016 chairman's award at the upcoming 2016 EDC's James B. Greene Award. 

Do you have kudos to share? Submit to VP of Communication, Alyssa Badalamenti.


Copyright © 2016 PRSA Orlando, All rights reserved. PO Box 1212, Orlando, Florida 32802-1212


Have a Suggestion?

Do you know a PRSA member who should be profiled? Or have a topic you would like our president to discuss in his monthly message? Let us know! PRSA Orlando welcomes suggestions for topics in our newsletter.

Please click here to fill out our contact us form and let our Vice Presidents of Communication know your ideas!