May 2016

Below please find the latest issue and archive of our chapter's newsletter, Talking Points. Included in each newsletter you will find such valuable information such as a message from our president, a Media Spotlight of a local news reporter, a PRSA member profile and so much more.

  May 2016 Newsletter  
  Table of Contents  
  PRSA Orlando Job Board  
Group Sales Coordinator
Orlando Science Center
PR Writer/Social Media Specialist
Plan A PR & Marketing, Inc.
Assistant Creative Director
Trinity Prepatory School
Associate Director, Marketing and Public Relations
Orlando Economic Development Commission (EDC)
  Resource Links  

Refer a friend to PRSA

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New Members   
Kara Robertson, Development Director, City Year Orlando

Liz Nordlinger, Associate Manager of Digital Content, SeaWorld

Katie Blair, PR Professional

Rebecca Greenwood, Account Executive, Edelman

Stephanie A. Ilderton,  PR Professional

Sophia Levinson, PR Professional

David S. Johnson, Assistant to the City Manager, Haines City


President's Letter

If April showers bring May flowers, then we certainly have a lot to look forward to this month. And taking a quick peek at our calendar, you’ll see that is certainly the case.
We’d love to see you at breakfast on Thursday, May 19, as we’re joined by Sadhana Pasricha, a nationally acclaimed social capital expert, who recently gave a TEDx talk on the subject. The program, "Breaking Through to the C-Suite and Boardroom: Redefining PR’s Role by Leveraging Social Capital," is sure to be a good one! Special thanks to program sponsor Bright House Networks for their continued support of our chapter. Be sure to register before the May 17 deadline.
We will not be hosting a chapter program during June, but I hope to see many of you at the Sunshine District Conference June 16 – 18 at the Marriott Miami Biscayne Bay. We’ll also be partnering with our awesome colleagues at FPRA Orlando in late July for the ever-popular Media Mashup event, so be on the lookout for more details about that in the near future.
Thank you for being a part of our growing and dynamic chapter. If there’s ever anything I can do to be of assistance, please do not hesitate to reach out.



Lauren Leetun, APR
2016 President, PRSA Orlando Regional Chapter

Redefining PR'S Role by Leveraging Social Capital 

As stressed CEOs seek solutions to bridge organizational silos, they often overlook the effective solution that lies within the Public Relations professionals just down the hall.

Join us Thursday, May 19, as Sadhana Pasricha encourages PR pros to invest and leverage their Social Capital assets - networks, trust and cultural norms - to take their rightful seat as decision-makers and serve as invaluable strategic bridges.

Walk away with a "90-Day Personal Social Capital Success Playbook" containing actionable strategies for rapidly achieving personal and organizational success.


5/19/16 | The Citrus Club

Registration at 7:30am - Program at 8am


Thank you to this month's sponsor:


Apply for a PRSA Membership Scholarship!

Membership with PRSA has a wide array of benefits. From professional development to networking to accreditation workshops and everything in between, it’s hard to find a good reason NOT to pursue membership. If you’ve been on the fence about completing a membership application, now is the time to apply for a PRSA membership scholarship. And in 2016, PRSA Orlando is awarding TWO recipients with an annual membership to both PRSA at a national level and the local Orlando chapter. Don’t delay! The deadline to apply is 5 p.m. on Friday, June 3! Apply here.

PRSA Orlando Networking Mixer

Thank you to all of you who made it out to last week’s Mixer event at the Capen-Showalter House. The resounding theme of “wow, this venue is so cool” was heard throughout the evening, and a house full of amazing professionals and friends capped off a wonderful event. Special thanks to Board Member Kimberly Devitt for all of the hard work and planning that went into that event. We'll see you at our next member mixer in the fall!

Two Upcoming PRSA Conferences
Registration is still open for two amazing professional development opportunities.
The Sunshine District Conference: June 16-18
The theme of this year's conference is “PR Evolution: Many Platforms. Diverse Audiences. One Voice,” and it will be held at the Marriott Miami Biscayne Bay. Register now, and the special hotel rate of $169 per night is available through May 26, so don’t delay!

International Conference: October 23-25
The PRSA International Conference is going to be held in Indianapolis! The speaker lineup already looks amazing (check it out!), and if you register before August 26, you can save $200. Learn more.
If you have any questions about the upcoming conferences or other professional development opportunities, please reach out to Chapter President Lauren Leetun, APR at

Welcome PRSSA at Rollins College!


We are thrilled to announce that Rollins College has recently been approved for the Charter chapter of the Public Relations Student Society of America (PRSSA). Over the course of the next several months, more details about how and when PRSA members can engage with our new student counterparts at Rollins College will be revealed, but in the meantime, please join the Board of the Orlando chapter of PRSA in welcoming this new group of soon-to-be-professionals to our family.

If you’re interested in becoming more involved in professional development and mentoring opportunities, email and we’ll be happy to help figure out a way to plug you in.

Jamie Floer
Our very own President-Elect, Jamie Floer, APR, CPRC received the first-ever Professional Partner Award from UCF's Nicholson School of Communication. The award recognizes a professional who has gone above and beyond to support the university's Ad/PR students.
Mandy Taylor, APR, MBA
Congratulations to Mandy for receiving your MBA from the University of Central Florida!
Do you have kudos to share? Submit to VP of Communication, Alyssa Badalamenti.


Copyright © 2016 PRSA Orlando, All rights reserved. PO Box 1212, Orlando, Florida 32802-1212

Have a Suggestion?

Do you know a PRSA member who should be profiled? Or have a topic you would like our president to discuss in his monthly message? Let us know! PRSA Orlando welcomes suggestions for topics in our newsletter.

Please click here to fill out our contact us form and let our Vice Presidents of Communication know your ideas!