April 2017

Below please find the latest issue and archive of our chapter's newsletter, Talking Points. Included in each newsletter you will find such valuable information such as a message from our president, a Media Spotlight of a local news reporter, a PRSA member profile and so much more.

  Table of Contents  
  PRSA Orlando Job Board  
Media Relations Specialist I
Florida Hospital
Senior Public Information Officer (PIO)
Seminole County Sheriff's Office
Director of Content
Visit Orlando
Communications Coordinator
Holocaust Memorial Resource and Education Center
  Resource Links  
 Refer a friend to PRSA
Facebook Twitter Website LinkedIn
New Members   
Valentina Rodriguez - Evok Advertising

Yusila Ramirez - Nemours Children's Hospital


President's Letter

It’s APRil – a word that literally cannot be spelled without APR. Several times recently, I have been reminded about how valuable our Accreditation in Public Relations (APR) program really is to so many people.

I had the opportunity last month to teach one of the spring APR workshops. I was impressed by the dedication and enthusiasm of the professionals who were studying and our co-chairs who guide them along the way. Then, I had the pleasure of connecting with a newly named APR and sharing in the joy of her professional accomplishment. I reminded her about the “pay it forward” mantra our APRs share, and, again, I witnessed enthusiasm about the possibilities. There is just no better feeling!

For the more than 110 who attended our Pulse PR program March 29, there was no truer example of professionals doing the same. They shared professional lessons learned from their own experiences so others could learn. It was a powerful and inspirational program.

We are fortunate this month to have another accredited colleague share her expertise. UCF Nicholson School of Communication professor Melissa Dodd, Ph.D., APR will be presenting “Advanced Research, Measurement & Evaluation for PR Pros” back at the Citrus Club for 8 a.m. breakfast Thursday, April 27. Don’t let “Advanced” in the title deter you. Melissa, who has been featured in the media including CBS News for her research expertise, will walk us through the latest on this important topic that will sharpen our skills.

Also in April, we hope you plan to attend the local Image Awards where Kena Lewis, APR, from Orlando Health who is a PRSA Orlando past president, will be honored. We’re a sponsor, so you will get the member price to attend.

There are so many APR connections we can make this month. Let’s do our best to make as many as possible and keep up the momentum.


Jamie Floer, APR, CPRC
2017 President, PRSA Orlando Regional Chapter

Advanced Research, Measurement, and Evaluation for PR Pros

Whether you're a communicator seeking an introduction to PR research or a veteran looking for a deeper look at measurement and evaluation, come learn about the knowledge and resources that will enable you to develop and evaluate strategic communication programs aligned with organizational indicators of success. 

Public relations management and their stakeholders continue to seek advanced research and data analytic skills. This presentation will help participants become effective consumers and producers of meaningful research.


4/27/17 | The Citrus Club

Registration at 7:30 a.m. - Program at 8:00 a.m.

PRSA Prospective Member Deals

The Public Relations Society of America (PRSA) understands the importance of learning and offers more than 90 on-demand webinars that members can access 24/7 for free. We would like for you to experience what 21,000 of your peers have regular access to, by offering you a FREE webinar (a $200 value).

Click here to view our extensive list of webinars and use the code TRYPRSA17 to watch your choice of webinar free of charge.

After you have watched the webinar, we encourage you to join PRSA which will give you access to ALL of these webinars, with new webinars being added monthly. If you join* PRSA by May 31, 2017, we will waive the initiation fee (a $65 value) when you use the promo code JOINPRSA17.

*Offer is not valid for regular, current members or renewing members. Refer to https://www.prsa.org/membership/membership-categories for details. Chapter and other Section dues are an additional fee.

District Conference Scholarship Available

The PRSA Sunshine District Conference is taking to the high seas, June 23 – 26, 2017. We’ll spend three glorious days at sea mixing our professional development with pleasure boating on Royal Caribbean’s Majesty of the Seas.
Think attending the Sunshine District Conference is out of your reach? Think again! The PRSA Orlando Chapter is offering one membership scholarship. The scholarship covers conference registration and an ocean view room. You can even bring along a spouse, friend or traveling companion to enjoy this beautiful three-day weekend at no additional cost.

Download the application and apply by Wednesday, April 19, 2017 to meet the deadline.
The scholarship winner must have a financial need and be willing to submit an article to the PRSA Chapter newsletter highlighting conference takeaways within 30 days of return.

Orange County Highlights Importance of Emergency Preparedness with Regional Communicators


The Central Florida Communicators Meeting was held at Orange
County’s Emergency Operations Center on Feb. 22.

Central Florida's communication professionals gathered at Orange County’s Emergency Operations Center on Feb. 22 to discuss disaster preparedness strategies and the role of public information officers (PIO) during an emergency.
The Central Florida Communicators Meeting is hosted bi-annually by Orange County Government's Communications Division and is attended by communicators from throughout Central Florida representing area hospitals, municipalities, utility providers, higher education institutions, regional transportation and mobility agencies, theme parks and travel and leisure organizations and other organizations. The goal is to build relationships as well as review and discuss emergency preparedness tactics and efforts to be best prepared should a natural disaster or tragedy affect the community.



Alyssa Badalamenti
Congratulations to Alyssa Badalamenti who has accepted the role of Communications Manager for Florida Fruit & Vegetable Association (FFVA).

Kena Lewis, APR
Congratulations to Kena Lewis, APR, of Orlando Health, and a past president of PRSA Orlando, who has been selected for the 2017 PR Professional of the Year by the Florida Public Relations Association. She will be honored during a presentation at the local Image Awards April 20.

Susan Ennis, APR, CPRC
Congratulations to Susan Ennis, APR, CPRC, who has accepted the role of Director of Special Projects for the office of the CEO for Girl Scouts of Citrus.
Michelle Lynch
Congratulations to Michelle Lynch who has been named the Director of Communications for OUC - The Reliable One.

Mimi Flatley, APR
Congratulations to a new APR, Mimi Flatley, Business Development & Communications for Tuner Construction.
Do you have kudos to share? Submit to VP of Communication, Alyssa Badalamenti.


Copyright © 2016 PRSA Orlando, All rights reserved. PO Box 1212, Orlando, Florida 32802-1212

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