April 2016

Below please find the latest issue and archive of our chapter's newsletter, Talking Points. Included in each newsletter you will find such valuable information such as a message from our president, a Media Spotlight of a local news reporter, a PRSA member profile and so much more.

  April 2016 Newsletter  
  Table of Contents  
  PRSA Orlando Job Board  
Public Relations Executive
LEGOLAND Florida Resort
Manager External Communications
Hilton Grand Vacations
Public Relations Contractor
Stetson University
PR Account Manager
Sachs Media Group
  Resource Links  

Refer a friend to PRSA

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New Members   
Katie Blair, Vice President, PAN Communications

Ikram Elharti, MBA, Marketing and Communications Consultant

Mary Guidone, Public Information Coordinator, Toho Water Authority

David Painter, Lecturer, Rollins College

President's Letter

Happy April, friends! There is a LOT going on in the upcoming months! Please read all of the sections of this newsletter so you don’t miss out on any important announcements or opportunities!
First up, I wanted to extend a big thank you to everyone who came out to March’s program, including our wonderful guest speaker, Joe Hice, APR, CPRC of Enterprise Florida. We enjoyed the great venue at Seminole State College’s Heathrow campus and would not have had such a successful program if not for the support of Randy Berridge and The Florida High Tech Corridor.
Our April program promises to be a great deal of fun as we welcome Joshua Johnson, the man behind the sssssssocial media exploits of Orlando’s very own escaped king cobra. See you at the Citrus Club on the morning of April 21!
If you didn’t hear the news, PRSA has tapped U.S. Astronaut Capt. Scott Kelly to serve as the opening keynoter for October’s International Conference – a truly out-of-this-world speaker who will share advice on pushing one’s own limits. Our chapter is offering TWO scholarships to International Conference! Be sure to apply by our deadline of noon on April 27!
More details about upcoming events and member benefits are below. As always, if you have questions or would like to discuss any opportunities, please contact me. Have a great month!


Lauren Leetun, APR
2016 President, PRSA Orlando Regional Chapter

Viva Elvis! Marketing Lessons from the Esssscaped King Cobra


Join us Thursday, April 21 for a unique presentation from the man behind the social media craze of Elvis, Central Florida's very own escaped King Cobra.

From capitalizing on trends to finding your niche, Joshua Johnson - a seasoned marketer, professor and entrepreneur - will use his serpentine alter-ego's antics in a case study to deliver marketing and startup tips in a fresh and unconventional way. (Don't worry: he won't be speaking on Parseltongue!)


4/21/16 | The Citrus Club

Registration at 7:30am - Program at 8am


Thank you to last month's sponsor:


Conference Scholarships Available!


Think attending the Sunshine District Conference or the PRSA International Conference are out of your reach? Think again! The Orlando Regional Chapter has member scholarships available, but don’t delay your applications, as the deadlines to apply are fast-approaching!
PRSA Orlando is offering TWO member scholarships to the Sunshine District Conference, which will be held June 16-18 at the Marriott Miami Biscayne Bay. Scholarships cover conference registration as well as two nights’ hotel stay ($613 value). Application details can be found here; entries must be received by 5 p.m. on Friday, April 22.
PRSA Orlando is also offering TWO member scholarships to the PRSA International Conference, which will be held October 23-25 in Indianapolis. Awarded scholarship recipients will receive conference registration and a travel reimbursement stipend of up to $500. Application details can be found here; entries must be received by 12 noon on Wednesday, April 27.

PRSA Orlando Networking Mixer - May 3

You may recall hearing the fascinating story of the 129-year-old Winter Park home that was cut in half and moved – by boat – across Lake Osceola in 2013. On Tuesday, May 3, you can explore the historic home and network with other professionals at the famous Capen-Showalter House at the Polasek Museum as PRSA Orlando hosts its spring networking mixer there from 6 – 8 p.m. The mixer is free for members and $10 for non-members to attend, and admission includes appetizers and one drink ticket. Learn more or RSVP now. We hope to see you there! 

April is APR Month!
You can’t spell April without APR, and PRSA Orlando wants to recognize the importance of pursuing the Accreditation in Public Relations (APR) credential. Spring Accreditation workshops are well underway, and we’re delighted by the progress of those who are currently pursuing their APRs. If you’ve ever considered earning your Accreditation, please feel free to reach out to our chapter’s Accreditation Co-Chairs, Beth Swanson, APR and Mandy Taylor, APR. Fall workshops will be here before we know it, and we’d love to help you determine if this is a good next step in your career.

Member Spotlight


David Painter

Department of Communication, Rollins College


PRSA Involvement: New member

Person who has most influenced your life (other than your parents)? Dr. Lynda Lee Kaid, my Ph.D. mentor, a leading political communication scholar and professor at the University of Florida until her death in 2011. Although she was one of the most productive scholars in the communication discipline, she was also very humble, authentic, and supportive.

Quote to live by: Laugh when you can, apologize when you should, and let go of what you can’t control.

Best public relations advice you ever received? Remain calm, patient, and good-humored in your role as the client’s public conscience.

Greatest accomplishment (so far) business or personal? Successfully completing my Ph.D. and shifting from political public relations practitioner to educator.

Greatest changes in public relations since you began your career: The personal computer and the Internet - and then the realization that these technologies did not change the principles of influence and public relations, but they did change the way we measure and analyze our practices.

If you were not a public relations practitioner, what would be your dream job? Designing, executing, and interpreting surveys for the Pew Research Foundation.

What motivates you to get through each day (and why)? The challenge and reward of connecting with my students and preparing them for a successful future in public relations.

Favorite stress reliever: Rolling on the floor with my dogs.

Favorite social media tool (and why): Snapchat at present; but always the next platform that gains traction as we struggle to determine how brands can use it to build mutually beneficial, long-term relationships with their publics.


Jaylen Christie
Congratulations to Jaylen on his new position at Findsome & Winmore as Digital Public Relations and Marketing Manager.
Emily Kruse
Congratulations to Emily on her new position at SeaWorld Parks & Resorts as Sr. Public Relations Manager.
Heather Keroes
Congratulations to PRSA Orlando Board Member, Heather Keroes, APR, and husband on the birth of their daughter, Emma Rose.
Do you have kudos to share? Submit to VP of Communication, Alyssa Badalamenti.


Copyright © 2016 PRSA Orlando, All rights reserved. PO Box 1212, Orlando, Florida 32802-1212

Have a Suggestion?

Do you know a PRSA member who should be profiled? Or have a topic you would like our president to discuss in his monthly message? Let us know! PRSA Orlando welcomes suggestions for topics in our newsletter.

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