August 2017

Below please find the latest issue and archive of our chapter's newsletter, Talking Points. Included in each newsletter you will find such valuable information such as a message from our president, a Media Spotlight of a local news reporter, a PRSA member profile and so much more.

  Table of Contents  
   
 
  PRSA Orlando Job Board  
 
Public Relations Coordinator
Heart of Florida United Way
Event Coordinator
Heart of Florida United Way
Account Executive, Technology
PAN Communications
 
   
 
  Resource Links  
   
 

Refer a friend to PRSA


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New Members   
 
Richard Alleyne - Lighthouse Central Florida

Jennifer Drow - PR Practitioner

Suzanne Smagala - Ripley Entertainment


 
President's Letter

We all have someone we admire in the public relations profession. For many of us in Florida, Geri Evans, APR, Fellow PRSA and former president of our chapter, encapsulates so many inspirational qualities that we aspire to attain as our professionalism evolves.

When she was honored with a state professionalism award in her name recently, her words were quintessentially her own. If you have not taken the time to watch the seven-minute video on our PRSA Orlando Facebook page, I encourage you to do so. Her words and personal story will resonate and enrich your day. Our chapter is so fortunate to have leaders like Geri and other talents with our community.

A business colleague of mine for many years, Hernan Tagiliani, is another example. As an expert in Hispanic marketing, this talented book author will be sharing tips for making PR culturally relevant at our next breakfast meeting Aug. 17 at the Citrus Club in downtown Orlando.

Don’t miss this event, which is part national PRSA Diversity and Inclusion Month. Also, make sure to follow @PRSADiversity where the national committee will be posting items throughout the month using #PRdiversity.

Get involved with PRSA – you will find it rewarding in so many ways! 


 Sincerely,

Jamie Floer, APR, CPRC
2017 President, PRSA Orlando Regional Chapter

The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant


Join us as we celebrate PRSA's national Diversity Month with a special focus on communication best practices for the Hispanic market. Hernan Tagliani, President of The Group Advertising, is a leading Hispanic communications expert, business speaker, and author. His comprehensive understanding of culture, diversities, and values of the Hispanic market has helped him spearhead some of the most effective marketing, media, promotional and branding campaigns for well-known brands across the nation.


8/17/17 | Citrus Club

Registration at 7:30 a.m. - Program at 8 a.m.

Thank you to our sponsor:

PRSA International Conference Scholarship Available


As a benefit to our valued members, PRSA Orlando is excited to offer TWO member scholarships to the 2017 International PRSA Conference in Boston, Massachusetts October 8 - 10, 2017!​ The deadline to apply is Monday, August 14th. 

About the Conference: ​
The PRSA International Conference in Boston will spotlight the intersection of technology and media, and lead the competition by providing unparalleled information, strategies and tools for the new trends impacting the industry — essential to your professional success. 

About the 2017 Scholarship:
PRSA Orlando will award TWO International Conference scholarships to cover the conference early-bird registration fee of $1,295 as well as travel expenses up to $500.00. The Chapter will register and pay the registration fee for the selected recipient. 

Click here for more information and here to access the application. ​


PRSA Sunshine District Conference Recap: Never stop learning
By Wendy Gustama, MBA, VP Programs


Never stop learning, because life never stops teaching. – Unknown

 
No truer words were spoken. The idea that we are lifelong learners is personally a daily motivator – and I’m sure the same can be said for my peers who attended this year’s Sunshine District Conference.
 
While I’ve attended phenomenal conferences in the past, the change in scenery from the typical hotel ballrooms to a more scenic view of the Atlantic Ocean aboard Majesty of the Seas was welcomed with open arms. In addition to the added benefit of learning about the Bahamian culture, below are three of my takeaways from the conference:

 

Relationships matter. I know...duh, right? With the advent of more digital options for the way we work, it can be easy to forget the cardinal rule of building relationships. Whether our communication is face-to-face or via Snapchat, the strength and authenticity of our connections can go a long way in helping us achieve those big wins.   
 
Tactics are only as strong as your strategy. This resonated with me as I sat in the session about gamification theory, which, in summary, is the application of gaming elements to marketing campaigns to increase user engagement (e.g. T-Mobile Tuesdays). With any approach to a problem our organizations and clients face, it’s not enough to simply introduce something new and shiny. The alignment of our tactics to strategy to business outcomes is essential.
 
Lead with values and ethics. If you haven’t yet heard Bonnie Upright’s story of her mom’s obit going viral – and then its subsequent plagiarism – it definitely reinforces how ethics is critical in our profession. Similarly, while we joke about “fake news,” it isn’t a cool trend. Integrity is the core of being a public relations practitioner.
 

Above all else, what I enjoyed most at this year’s Sunshine District Conference was the enthusiasm everyone had for the advancement of PR, and the importance we place on continuing education.
 
Needless to say, I’ll never stop learning and I’m already looking forward to next year’s lessons.



Diversity Blog: Why Diversity & Inclusion Month is Important and Why You Should Care

By Jaylen Christie, Chairman of Diversity & Inclusion



For young children the month of August typically serves as a clear indicator that school is back in session; perhaps it can be the same indicator for public relations practitioners. Back-to-school happenings aside, August is also known as Diversity & Inclusion Month, a 31-day celebration of all things diverse. PR professionals and communications experts looking to learn more about the nation’s wonderfully growing demographic shift need look no further. This month, PRSA Orlando is placing a fantastic focus on diversity and inclusion in an effort to shed light on a subject that, quite frankly, needs to be discussed.
 
As the chapter’s Chairman of Diversity & Inclusion, I couldn’t be happier. It is with great pleasure that I invite and encourage every single member of PRSA Orlando to continue learning about diversity and its remarkable value in the world of communications. Knowing the role in which diversity and inclusion can play in business can be crucial. After all, being knowledgeable on the subject can help bridge opportunity gaps which can be a good thing. This is something that PRSA certainly seems to know. Its national Diversity & Inclusion (D&I) Committee has been working to build consciousness by increasing visibility of D&I standards, resources and best practices for racial, ethnic, religious, sexual orientation and gender differences, as well as diverse skill-sets, mindsets and cultures at all levels of the organization.
 
The same can be said about your PRSA Orlando chapter. So far this year, we’ve worked hard to provide programs spotlighting inclusion and its importance. Our February program featured the dynamic Reverend Stephen Green, former NAACP National Director of the Youth and College Division. Our March program honored the amazing communicators who served our wonderful community following the tragedy that took place at the Pulse nightclub, a beautiful haven for members of the LGBTQ community.
 
The world is changing. Representation matters – and its more than just race. As PR professionals, we are constantly interacting with different people. We know the world is diverse and that everyone in it is unique. I humbly believe that there is power in embracing differences. Helping to bridge the gap is one of the things we do best as professionals in our field. We work with multiple executives, stakeholders and members of the community, many of whom with diverse backgrounds. Learning about our differences helps to better understand one another. Having different opinions in the boardroom can spark creativity. And diverse teams at PR agencies can better cater to today’s expanding market.
 
So, while August is indeed the month where children return to school, let’s do a little educating to ourselves. Let’s make a conscious effort to learn more about diversity and inclusion, and its importance this month. After all, it has been said that the beauty of the world truly lies within the diversity of its people.



Kecia Carroll
Congratulations to Kecia who accepted a position at Rollins College as Manager of Corporate Citizenship at Edyth Bush Institute for Philanthropy & Nonprofit Leadership.

Wendy Gustama, MBA
Congratulations to Wendy, MBA, co-chair of PRSA Orlando programs, who was named as a Bethune-Cookman University 40 Under 40 honoree.

New PRSA Orlando Chapter APRs

PRSA Orlando Chapter President Jamie Floer, APR, CPRC (front row, far left) and FPRA Orlando Chapter President Alayna Curry (front row, far right) joined Accreditation Program chairs during Media Mashup to formally recognize those who earned their APR in the past year. 


Congratulations and kudos to:
Jed Dunstan, APR, Communications Manager, Walt Disney World Resort
Mimi Flatley, APR, Business Development, Turner Construction Company
Dan Higgins, APR, Communications Editor, Golf Channel
Tom Morrisey, APR, Executive Communications Manager, Walt Disney World Resort
Chris Patton, APR, Program Manager/Director, Global-5 Communications
Kayla Stanley, APR, Communications Specialist, Kissimmee Utility Authority
 

PRSA celebrates 70 years




The Public Relations Society of America is celebrating its 70th anniversary; that's 70 years of education, networking, growth opportunities and hard work for PR professionals around the country. It's amazing to see how far we've come in our industry and how it has evolved. We continue to provide strong programs, leadership opportunities and much, much more in order to continue to build our members in our network. Happy 70th anniversary, PRSA!


 

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