December 2016

Below please find the latest issue and archive of our chapter's newsletter, Talking Points. Included in each newsletter you will find such valuable information such as a message from our president, a Media Spotlight of a local news reporter, a PRSA member profile and so much more.

  Table of Contents  
  PRSA Orlando Job Board  
Sr. Communications Specialist - ARC
Adventist Health System
Content Manager
Heart of Florida United Way
Marketing Specialist
Orlando Science Center
Publicity Associate
United States Tennis Association
  Resource Links  

Refer a friend to PRSA

Facebook Twitter Website LinkedIn
New Members   

Amanda Jane Saunders-Johnston - CCH Marketing

Lisa Curran - Orlando Utilities Commission

Roseann Harrington  - Orlando Utilities Commission

Timothy Trudell - Orlando Utilities Commission


President's Letter

Happy December! I cannot believe how quickly this year has flown by; it seems like just yesterday we were planning the January program! I want to thank you for joining me on this journey. As my term comes to a close, I look back with such fond memories of all that we’ve done together during the past year.
We’ve shared in some really fun excursions (the PRSA Goes PuRple program at an OCSC game comes to mind); we’ve leaned on each other in tough times (our first responder PR pros following the tragedy at Pulse in June are still heroes in my eyes); we’ve served our community (PRSA Gives Back at Clean the World in October was such a cool way to network while serving); and we’ve hob-nobbed with celebrity chefs (how fun was that Fall Mixer with Chef Art Smith at Disney Springs’ Homecoming?). Plus, who could forget what an unbelievable feeling it was to establish a PRSSA chapter at Rollins College?! And those examples are just a small sampling of all the great and impactful ways we’ve connected this year!
I will forever be grateful to the entire membership base – those of you who have been with us for 30 years and those of you who have been with us for 30 days, and everyone in between – and of course, to the Board of Directors who have worked tirelessly behind the scenes to bring you an array of member benefits. I’d also be remiss if I didn’t acknowledge our sponsors, without whose support none of these programs or benefits would have been possible.
Please join us for our last program of the year, which will appropriately focus on giving back. Corporate Social Responsibility: Getting Started, Getting Focused, Growing Impact will occur this Thursday, Dec. 8th at the Citrus Club. I hope you’ll join us for what I know is going to be an incredible program, made possible with support from our program sponsor Findsome & Winmore.
Thank you, again, for all that you’ve done to make this year such a special one. As always, if I can ever be of assistance or if you have any suggestions for how the chapter can better serve you, please do not hesitate to reach out. And please join me in welcoming Jamie Floer, APR, CPRC to the role of Chapter President for 2017; with the team she has assembled, it’s bound to be another amazing year!


Lauren Leetun, APR
2016 President, PRSA Orlando Regional Chapter

Corporate Social Responsibility: Getting Started, Getting Focused, Growing Impact


We live in a day and age when corporate citizenship matters – to employees, to customers and to the general population. Join PRSA Orlando as we hear from panelists whose organizations are making a difference at various points along the CSR continuum. From large corporations to small businesses, from agencies to non-profit organizations, learn some of the tried-and-true methods for taking responsible business practices to the next level for greater impact.

12/08/16 | The Citrus Club

Registration at 7:30am - Program at 8am


Special thanks to our program sponsor:


Accreditation in the New Year

Have you been considering the pursuit of your APR designation? The New Year is the perfect time to finally resolve to pursue accreditation, and PRSA Orlando would love to help along your journey. More information about upcoming workshops will be released in the New Year, but for now, we leave you with three key reasons to pursue your APR in 2017!
The APR process propels your career forward by:

  1.  Exposing you to cutting-edge strategies and effective practices in the broad communications world.
  2.  Identifying your strengths and areas for growth while keeping you on track with all industry requirements.
  3.  Recognizing your personal and professional commitment—setting you apart from peers and opening the door to new opportunities.

The Orlando Regional Chapter’s two accreditation co-chairs in 2017 will be Rich Donley, APR, and Allison Taylor, APR, and they would love to connect with you to help answer any questions you may have about the process.

PRSA International Conference Takeaways

Contributed by: Laura Lord-Blackwell, APR, PRSA Orlando chapter board member, and PRSA International Conference Scholarship winner.

I had the incredible opportunity to attend the PRSA 2016 International Conference in Indianapolis,
Indiana. I explored innovative trends and the latest best practices, while also gaining insight into what my peers and experts find to be the most effective measurement techniques. I loved talking about nerdy PR stuff with people that love it just as much as I do! The following are some of my key takeaways from the event:
Start building your public relations measurement tech stack and lead your team to measurable success. You can’t improve what you don’t measure.  You can use data to drive your team to bigger and better results. Check out some great suggestions for your tech stack: PRstack: A PRACTICAL GUIDE TO MODERN PR TOOLS & WORKFLOW. Keep in mind, you want to use tools that integrate with one another and stop wasting time on manual processes that can be easily managed using your tech stack.
The way people read has changed dramatically! The average time spent on a news article is 36 seconds.  Currently, people that read more print media than online are 70+ years old. An individual reads and sends an average of 121 emails per day and spends 3.3 hours per day on their smartphones. So what does this mean for public relations practitioners? We need to refine our writing process by cutting out the BS! It is imperative to treat the reader’s time as more valuable than your own!
I realize your attention is waning by this point so let me quickly leave you with some inspirational food for thought that resonated with me:


  • Real-time is the new turnaround time.
  • Hope is not a strategy.
  • The crisis itself doesn’t always do the most’s how the crisis is handled.
  • The trick to having something go viral is actually doing something worth talking about.
  • Reputation is owned by every employee.  Employees can be ambassadors or terrorists.
  • The best way to market better is to hire and train better. Employees are the brand.

Conferences are an excellent opportunity to expand your network, develop and just get excited about our profession all over again! I can speak from experience when I say PRSA conferences are worth your time and money!


Copyright © 2016 PRSA Orlando, All rights reserved. PO Box 1212, Orlando, Florida 32802-1212



Have a Suggestion?

Do you know a PRSA member who should be profiled? Or have a topic you would like our president to discuss in his monthly message? Let us know! PRSA Orlando welcomes suggestions for topics in our newsletter.

Please click here to fill out our contact us form and let our Vice Presidents of Communication know your ideas!