July 2016

  July 2016 Newsletter  
  Table of Contents  
  PRSA Orlando Job Board  
Public Relations / Communications
American Heart Association
Grant Manager
Orlando Health Foundation
Marketing Account Manager
The North American Veterinary Community (NAVC)
  Resource Links  

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New Members   

Aimee Maxwell - PR Practitioner

Valerie Camilo - PR Practitioner

Thevenin Campton - Colliers International

Kecia Carroll - PR Practitioner

Laura Kern, APR - Rollins College

Sarah Ramlochan - Frontline Performance Group

Kimberly Allen - Seminole State College of Florida

Katherine Henry - Seminole State College of Florida

Charles Hunter - Seminole State College of Florida

Susan Leavens - Seminole State College of Florida

Mark Richardson - Seminole State College of Florida

Alina Hernandez - University of Central Florida

Evette Rivera - CuraScript SD

President's Letter

It feels like the whole world has shifted during the past month, doesn’t it? It’s hard to think of much else these days, and yet, we persevere. I want to sincerely thank those who have represented our community and our profession during our greatest moments of need. You know who you are, and we fully intend to recognize and thank you in a much bigger way in the coming months. But for now, know that our entire PR community appreciates and supports you.
Just a few days after the horrific events of June 12, several PRSA Orlando members made our way down to the Sunshine District Conference in Miami (see the great recap from our scholarship recipient below). While it felt a little odd to be getting out of town during such a crucial point in our city’s history, we were met with a lot of hugs and questions about how others throughout the country could support our hurting community. It was humbling, and a great reminder of the caliber of people who are our friends and colleagues.
We are well underway with our busy summer, so please pay special attention to all of the event announcements below. As always, if you have any questions or concerns, please do not hesitate to reach out to me.



Lauren Leetun, APR
2016 President, PRSA Orlando Regional Chapter

PRSA Goes PuRple 8/24

Deadline to Register: July 24th
Join us for part or all of the evening - starting at 4:30 p.m. with the stadium tour and marketing presentation by Teresa Tatlonghari, Vice President of Marketing at Orlando City Soccer Club - and culminating with the OCSC match where the Lions take on the Toronto FC. Tickets are limited, so register now before the July 24th deadline.
Thank you to our sponsor: 

Central Florida Media Mashup

The always-engaging Media Mashup event – held each year in partnership with FPRA Orlando – will occur on Friday, July 22 at the Citrus Club. Join us for speed networking, breakout sessions and panel discussions with some of Central Florida’s top news journalists, editors, and broadcasters. Hear from key note speaker Rosie Rundle of PlayList Live, one of the leaders of the country’s largest conventions for YouTube content creators. You won’t want to miss this opportunity to learn how PR professionals can get content in front of top digital influencers. Several registration options are currently available, so don’t delay! Head to http://www.fpraorlando.org/events/mediamashup to register today!

Member promotion: FREE chapter

Through the end of July, any new members who joined PRSA at the national level will receive a FREE chapter membership! This is a $50 value, so if you’ve been on the fence, now is the time to join! Complete the membership application now.

PRSAdvanced Program 8/11

PRSA Orlando is excited to announce the second PRSAdvanced program of the year. This high-level panel discussion will drive a conversation about the importance of social media strategy and influencer engagement as part of a larger public relations strategy.
What: Building a Social Media Strategy – Influencer Engagement at the Highest Levels
When: Thursday, Aug. 11 – 11:30 a.m. – 1:00 p.m.
Where: The Citrus Club
Who: PRSA Orlando Past President Jennifer Bisbee, APR will serve as the moderator for our esteemed panel of professionals, featuring Meagan Cartaya of Evōk Advertising, Matthew Certo of Findsome & Winmore, and Maria Vargas of IZEA
PRSAdvanced is a program for PRSA Orlando Chapter members who have earned their APR and/or have more than ten years of experience. PRSAdvanced programs are designed to provide networking and educational opportunities for veteran practitioners.
Registration details will be posted soon and will be shared with members of PRSAdvanced. We’re looking forward to seeing you there!

Ah-ha moments:
PRSA Sunshine District Conference


Laura Richeson

Richeson Communications

It was such an honor to represent the Orlando chapter at the 2016 #PRSASunshine District Conference in Miami June 16-18.  This premier event featured professional development workshops presented by nationally recognized experts in media relations, social media and more. This year's theme, PR Evolution: Many Platforms. Diverse Audiences. One Voice, resonated throughout the conference schedule including content marketing/storytelling, crisis communications and communications management.

As the conference scholarship winner, I was proud to serve as your trusted ‘reporter’ and tour guide, capturing the following key insights and resources to enhance your role as a public relations practitioner. In my opinion, professional development is critical for our careers and personal journeys. Perhaps the timing of the conference, just a few short days following the tragic events at Pulse Nightclub, encouraged us to reevaluate the strength of our collective PR family. As a result, the Orlando contingency was welcomed with open arms, compassion and empathy to share with our front-line peers and community at large. This feeling set the tone as an important reminder to live in the moment and find the “ah-ha” take away in every situation. With this mindset in place, the following five highlights are just a few of my favorites from the conference…

5) Unconventional Career Advice from an Unlikely CEO: Fred Cook Director, USC Center for Public Relations
Public relations executives around the world are optimistic about the industry’s future and believe that, over the next five years, they will be expected to deliver more—more strategy, more content, more channels, more creativity and more measurement.

The Global Communications Report is designed to provide unprecedented insight into the evolution of the global communications industry by analyzing emerging trends in talent, structure, compensation and diversity on both the client and agency sides of the business. More importantly, the Report will help those entering the PR industry better understand the skills and traits they will need to be successful. To access the executive summary of the report, click here.

4) Bravo to the 2016 Radiance Awards Recipients: 
Orlando was well-represented for their accomplishments at the Sunshine District Conference.  The Radiance Awards highlight Florida's PR campaigns that demonstrate excellence in research, planning, implementation and evaluation. Congratulations to the following Orlando winners (see Kudos).

3) Video Storytelling:
According to the panelists from NatCom Global, NextWorks and the Social Media Club of South Florida, ninety percent of Internet content will be video in less than five years.  One minute of video = 1.8M words. Watch more at https://www.nextworks.com/

2) Building Brand Ambassadors:
Developing and disseminating infographics provides your brand ambassadors a simple, yet effective tool to maximize their full potential. Infographics make complex information eye catching, shareable and easily digestible. Most importantly, they play a crucial role in the increasingly visual world of marketing. There are many free resources available including: https://www.canva.com/create/infographics/

1) The Loyalty Switch: How to make anyone loyal to you, your organization or your cause:
If you have not seen James Kane present, add his books, seminars or keynotes to your professional bucket list. Considered one of the world’s foremost experts on what makes someone truly loyal—to another person, to an organization, or to a cause—behavioral scientist and consultant James Kane has helped some of the largest and most well-known organizations in the world, including Apple, Marriott Hotels and Major League Baseball build unbreakable relationships with customers, members, fans, volunteers, vendors, sponsors and employees. By combining the latest scientific research from behavioral psychology and neurology with 100,000 years of human evolution, Kane is creating an entirely new understanding of what it means to be loyal and establishing a proven model for individuals and organizations to build and maintain business relationships.
Kane notes: “You cannot be loyal to a brand; you are loyal to people.” Watch an excerpt here: http://www.jameskane.com/speaker2

BONUS: Among the many conference resources and intel, my “ah-ha moment” was an important reminder that not all learning comes from within a classroom or conference room.  Take the time to embrace new cultures, build and strengthen relationships and explore new experiences. These will be the most poignant memories that will allow you to flourish professionally and personally.

Shout out to the Orlando crew who made this year’s conference one of the best yet.

(photo: Laura Richeson, APR, Christina Morton, APR, Lauren Leetun, APR, Alyssa Badalamenti, and Jamie Floer, APR, CPRC)

Save the date to and set sail on the 2017 PRSA Sunshine District Conference cruise June 23-26, 2017 hosted by North Florida PRSA.

Until next time,
Laura E. Richeson, APR
Twitter: @LauraRicheson
Facebook: /richesoncommunications
LinkedIn: /lauraricheson



Radiance Awards Recipients
Congratulations to Orlando's 2016 PRSA Radiance Awards Recipients:

60 Minutes Threatens (2016)
Edelman Orlando

National Airlines Launch of Scheduled Passenger Service (2016)
Curley & Pynn

Orlando. You Don't Know the Half of It (2016)
Orlando EDC
B2 Communications
Edelman Orlando

Rollins College

Florida.HIGH.TECH 2015 (2016)
Curley & Pynn - Florida High Tech Corridor Council

Orange County Government's Newsroom Transformation (2016)
Orange County Government
Mandy Taylor, APR
Congratulations to Mandy who was recently named Director of Industry Services with the North American Veterinary Community (NAVC). 
Do you have kudos to share? Submit to VP of Communication, Alyssa Badalamenti.


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