July 2017


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Christopher Anthes - Brambles

Gail Rayos - Wragg & Casas


President's Letter

As the cruise ship docked a few weeks ago and I exited the first PRSA Sunshine District Conference at sea, I could not help but reflect with pride.
We had attendees, a keynote speaker and even a rising district leader representing the Orlando chapter. It was just the latest example of talent and dedication that our members exude. 
There are plenty of opportunities to get more involved with PRSA:
- It’s time for the annual summer Media Mashup that we’re once again sponsoring. I will have the honor of presenting APR pins to six newly accredited professionals during the keynote lunch. Register here.
- Two conference scholarships to the PRSA International Conference this October in Boston will be awarded. Info here.
-  Want to be a member but have zero or a tight budget? Look for information soon about two membership scholarships here.
In August:
- Our breakfast meeting Aug. 17 at the Citrus Club will highlight national PRSA Diversity and Inclusion Month as we learn the latest PR techniques for Hispanic audiences from an expert and published author.
Your PRSA Board of Directors is also gearing up for a fantastic fall that will have even more programs including the fall sessions for the APR program as well as a fun networking member mixer.  


Jamie Floer, APR, CPRC
2017 President, PRSA Orlando Regional Chapter

Media Mashup

Register now for Media Mashup, an engaging media panel with breakout sessions held each year in partnership with FPRA Orlando and PRSA Orlando. Media mashup will occur on Friday, July 14 at the UCF Rosen College of Hospitality Management.

With an 'all things Orlando' theme, one of the event's keynote presenters, the United States Tennis Association, will share the media strategies used to bring the USTA's national headquarters to Lake Nona.

The event will also feature breakout session options including media relations basics, next-level pitching, and a hands-on workshop on all things video. Attendees will also have the opportunity to participate in a speed-dating style networking session to meet and discuss best practices with media members from a variety of print, TV and digital outlets.

7/14/17 | UCF Rosen College of Hospitality Management

Registration at 7:30 a.m. - Program at 8 a.m.

PRSA International Conference Scholarship Available

As a benefit to our valued members, PRSA Orlando is excited to offer TWO member scholarships to the 2017 International PRSA Conference in Boston, Massachusetts October 8 - 10, 2017!​

About the Conference: ​
The PRSA International Conference in Boston will spotlight the intersection of technology and media, and lead the competition by providing unparalleled information, strategies and tools for the new trends impacting the industry — essential to your professional success. 

About the 2017 Scholarship:
PRSA Orlando will award TWO International Conference scholarships to cover the conference early-bird registration fee of $1,295 as well as travel expenses up to $500.00. The Chapter will register and pay the registration fee for the selected recipient. 

Click here for more information and here to access the application. ​


Summer Promotion: Free Section

New members receive a free 1-yr Section membership (up to $60) when they join National as a Regular member ($255 annual dues +$65 initiation fee). If joining Counselors Academy, dues are $100 ($95 discount).

Promo code: SUMMER17

RESTRICTIONS: Chapter dues are additional.  Not applicable for Associate member types ($200 or less annual dues) and current/renewing members. Refer to www.prsa.org/joinus/howtojoin for details.

Diversity Blog: Driving Success Through Diversity

By Jaylen Christie, Chairman of Diversity & Inclusion

It has often been said that variety is the spice of life -- and it seems as if more and more corporations are embracing that theory too. On Tuesday, June 6, the Orlando Regional Chamber of Commerce held "Driving Success Through Diversity" with Dr. Tony Byers, former director of global diversity and inclusion for Starbucks. The event was held at the Orlando Museum of Art and there wasn't a single empty seat. Attendees, including Mayor Buddy Dyer, were able to meet Byers and pick his brain regarding the importance of diversity in the workplace.

Trends have shown corporations are making a conscious effort to spotlight diversity -- and it isn't just about race either. On the contrary, Byers pointed out that Starbucks launched an initiative for veterans in addition to a program recognizing their youthful employees. As PRSA Orlando's Chairman of Diversity & Inclusion, this is something that I find rather incredible.

When some people think of diversity, they may immediately associate it with the color of a person’s skin. However, diversity is much more than that. It can be religion, age, gender, class, beliefs and much, much more. Byers indicated that sometimes, in the workplace, individuals of different backgrounds might be in a bit of a shell when they enter a new or unique environment. Sometimes when people then try to get to know them and ask questions, depending on where or how they grew up, they may take it as being intrusive or intermeddling when that may not be the case. Being considerate is key.

The virtues of having a diverse workplace that represents the real world can be refreshing in my opinion. Furthermore, I sincerely believe that it can help corporations to connect with potential employees. As a public relations practitioner, I’m definitely one for connecting people. It’s what I do. It’s what we do.

“Driving Success Through Diversity” reminded me of that. More importantly, it reminded the attendees that diversity means inclusion, not assimilation.

And that’s definitely a theory worth embracing.


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