June 2016

Below please find the latest issue and archive of our chapter's newsletter, Talking Points. Included in each newsletter you will find such valuable information such as a message from our president, a Media Spotlight of a local news reporter, a PRSA member profile and so much more.

  June 2016 Newsletter  
  Table of Contents  
  PRSA Orlando Job Board  
Senior Manager, Sales and Marketing
Orange County Public Schools
Senior Manager, Public Relations
Orange County Public Schools
PR Project Manager
Community Liason
Solaris HealthCare Windemere
Director of Development
Art & History Museums - Maitland
  Resource Links  

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New Members   

Aijana Johnson - PR Practitioner

Nicole LaNeve - PR Practioner

Josh Arthur Chapple - III of Media Avalanche

President's Letter

I hope you all had a nice Memorial Day holiday and are gearing up for a busy summer ahead. This past month, we had the absolute pleasure of welcoming Social Capital expert Dr. Sadhana Pasricha to our monthly breakfast, and what a blast it was to hear her encouraging suggestions about the important role PR professionals play in organizations! Special thanks to Bright House Networks for sponsoring the program!
We won’t have a traditional program in June as some of us will be heading down to Miami for the Sunshine District Conference. It promises to be a wonderful conference! And in July, we’re looking forward to an awesome Media Mashup event (more details below), in conjunction with our friends at FPRA Orlando.
If you ever have any questions about the chapter, this market or how you can become more involved in PRSA, please do not hesitate to reach out. I’d love to connect with you!


Lauren Leetun, APR
2016 President, PRSA Orlando Regional Chapter

The Ultimate Mixer

Join professionals from a wide variety of communications fields on Tuesday, June 14 from 6 – 8 p.m. at The Ultimate Mixer in Downtown Orlando. It’s FREE to attend; RSVP now. PRSA Orlando is a sponsor, so we hope to see you there!

Central Florida Media Mashup

The always-engaging Media Mashup event – held each year in partnership with FPRA Orlando – will occur on Friday, July 22 at the Citrus Club. Join us for speed networking, breakout sessions and panel discussions with some of Central Florida’s top news journalists, editors, and broadcasters. Hear from key note speaker Rosie Rundle of PlayList Live, one of the leaders of the country’s largest conventions for YouTube content creators. You won’t want to miss this opportunity to learn how PR professionals can get content in front of top digital influencers. Several registration options are currently available, so don’t delay! Head to http://www.fpraorlando.org/events/mediamashup to register today!

New Member Coffee Talk

Have you joined PRSA within the past year? If you’re a new member and would like to learn more about our chapter, please be our guest for some coffee and conversation at Downtown CREDO at 8 a.m. on Wednesday, June 29. Register here!

PRSA Heads to an Orlando City Soccer game!
Save the date for a somewhat non-traditional program this August at an Orlando City Soccer match! More details will be announced soon, but PRSA will be putting the “PR” in Purple as we head out to a stadium tour, tailgate and match on August 24, when the Lions take on the Toronto FC. Tickets to this event will be limited, so be sure to RSVP as soon as the registration details are posted.

Member Spotlight


Rebecca Greenwood

Account Executive, Edelman


PRSA Involvement: Newly renewed member

Person who has most influenced your life (other than your parents)? Professionally, a few key people have influenced my career: my professor who taught Public Interest Communications, the course that sparked my long-term career interest; the supervisor of my first internship and a few years later, my first boss, who believed in me and showed me the PR ropes; and now, Lori Johnson at Edelman, who leads our office and serves as an inspiration to young women aspiring to be leaders.

Quote to live by: It is a simple but important one: If opportunity doesn’t knock, build a door.

Best public relations advice you ever received? Know your audience. It applies to reporters, of course, but also to both clients and internal personalities. Knowing your audience and framing up how you present an idea can make the biggest difference in the world.

Greatest accomplishment (so far) business or personal? Personally, I’m proud of consistently pushing myself outside my comfort zone, from signing up for a half marathon to living with a family who doesn’t speak English in Spain. Professionally, I’m proud of graduating from the University of Florida (Go Gators!) and proud to be working in the field I studied for a top firm that consistently challenges me to grow and learn.

Greatest changes in public relations since you began your career: The tools that are now available for us to do our jobs in ways that didn’t even exist a few years ago. We have access to more data than ever before and it’s affecting every industry. It’s an exciting time!

If you were not a public relations practitioner, what would be your dream job?  I love working with kids, so something involving teaching, coaching or helping kiddos.

What motivates you to get through each day (and why)? The people I work for and with. I’m surrounded by intelligent, creative and passionate practitioners who inspire me and push me to be better.

Favorite stress reliever: Yoga. I wish I did it more!  

Favorite social media tool (and why):  Twitter. It’s how I get most of my news. Also, not a tool per se, but big shout out to theSkimm.


In Memoriam:

Ana Garrigo O'Loane, APR

Our friend and colleague Ana Garrigo O'Loane, APR, was the consummate PR professional. Several years ago, the Orlando Regional chapter of PRSA launched the PRSAdvanced initiative aimed at attracting some of the area’s veteran professionals to events that would engage, educate and provide professional development opportunities. Some of our chapter’s most respected and longest-running members attend these events, and it was at a PRSAdvanced program where we last saw the talented and gracious Ana, who had been a member of PRSA Orlando for nearly 30 years. Last month, our chapter – and our entire community – lost one of the very best professionals we have known, and her passing leaves a big hole in our hearts. Ana enjoyed a long and successful public relations career working for Burson-Marsteller, Ralph Lauren, CMF&Z, Mayor Glenda Hood, and Orange County Public Schools. The Orlando chapter extends our deepest sympathies to her family, friends and colleagues. Rest in peace, Ana.

Laura Gustafson
Long-time member Lauren Gustafson of the Tavistock Restaurant Collection welcomed a son on May 29.
Kimberly Devitt
Kimberly Devitt recently joined CORKCICLE as Public Relations and Marketing Manager.
Jamie Floer
Jamie Floer, APR, CPRC was recently nominated for the Trailblazer Award recognizing an outstanding public relations professional in the state of Florida. The award will be announced at the Radiance Awards during the Sunshine District Conference in Miami later this month.
Do you have kudos to share? Submit to VP of Communication, Alyssa Badalamenti.


Copyright © 2016 PRSA Orlando, All rights reserved. PO Box 1212, Orlando, Florida 32802-1212

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