June 2017

Below please find the latest issue and archive of our chapter's newsletter, Talking Points. Included in each newsletter you will find such valuable information such as a message from our president, a Media Spotlight of a local news reporter, a PRSA member profile and so much more.

  Table of Contents  
  PRSA Orlando Job Board  
Account Executive
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Marketing Coordinator
Holiday Retirement
Marketing Coordinator - Digital
Holiday Retirement
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President's Letter

Connections and opportunities abound with PRSA. And, this month, our chapter will connect with a renowned speaker and immediate past president of Minnesota PRSA Jason Sprenger, president, Game Changer Communications. 

This opportunity was a year in the making. A frequent speaker on a number of topics, Jason was approached last summer to consider sharing some of his knowledge with our chapter the next time he vacations in Orlando.

Lucky for us, he will make time to speak on B2B communications at our June breakfast, which is Friday, June 16 at the Citrus Club. Register now.

Talents, like Jason, weave in case studies, best practices and PR knowledge to bring topics to life. We’re fortunate to have him — 
this is what PRSA does. Our organization brings people together through the public relations profession to learn and become better as our careers evolve.

It’s just so powerful that we have such a virtual Rolodex of resources from which to choose. Make sure you’re taking advantage of the opportunities we’re given as PRSA members to make connections.


Jamie Floer, APR, CPRC
2017 President, PRSA Orlando Regional Chapter

How to Boost Your B2B PR and Communications to the Next Level


Developing compelling B2B programs require many of the same thought processes and approaches as B2C — it just requires a slightly different way of thinking. We’ll explore case studies and best practices of how B2B programs can be just as (if not even more) interesting as their B2C counterparts, and how to build programs that will move the needle. You will leave with actionable, immediate ideas for what you can do for your clients and organizations. 

Presenter: Jason Sprenger, President/Founder of Game Changer Communications


6/16/17 | The Citrus Club

Registration at 7:30 a.m. - Program at 8 a.m.

Save the Date: Media Mashup

Save the date for Media Mashup, an engaging media panel with breakout sessions held each year in partnership with FPRA Orlando and PRSA Orlando. Media mashup will occur on Friday, July 14 at the UCF Rosen College of Hospitality Management.

With an 'all things Orlando' theme, one of the event's keynote presenters, the United States Tennis Association, will share the media strategies used to bring the USTA's national headquarters to Lake Nona.

The event will also feature breakout session options including media relations basics, next-level pitching, and a hands-on workshop on all things video. Attendees will also have the opportunity to participate in a speed-dating style networking session to meet and discuss best practices with media members from a variety of print, TV and digital outlets.

Be on the lookout for more information coming soon.

Summer Promotion: Free Section

New members receive a free 1-yr Section membership (up to $60) when they join National as a Regular member ($255 annual dues +$65 initiation fee). If joining Counselors Academy, dues are $100 ($95 discount).

Promo code: SUMMER17

RESTRICTIONS: Chapter dues are additional.  N/a for Associate member types ($200 or less annual dues) and current/renewing members. Refer to www.prsa.org/joinus/howtojoin for details.



Copyright © 2016 PRSA Orlando, All rights reserved. PO Box 1212, Orlando, Florida 32802-1212

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Have a Suggestion?

Do you know a PRSA member who should be profiled? Or have a topic you would like our president to discuss in his monthly message? Let us know! PRSA Orlando welcomes suggestions for topics in our newsletter.

Please click here to fill out our contact us form and let our Vice Presidents of Communication know your ideas!