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Linda Costa Communications Group
Senior Account Supervisor
Poston Communications LLC
Temp. Associate Director of Alumni Communications
Rollins College, Office of Alumni Engagement
Communications Specialist
Experience Kissimmee
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Libby Anne Champion - Associate Member

Tyrone Law - Seminole State College of Florida 

Jessica Andrea Morales - Associate Member

President's Letter

After a slight detour due to Irma, PRSA Orlando resumes its programming this month. There truly is something for everyone. 

This president’s letter is hot off the presses from PRSA International Conference in Boston. Nearly 20 members of PRSA Orlando traveled to Boston for the largest gathering of PR professionals of the year. From filmmaker Morgan Spurlock to three of our own Pulse tragedy communicators, there was an amazing lineup and volumes of knowledge shared. If you missed out, plan to attend next year in Austin, Texas.


Tomorrow we’ll switch gears. First, I have the honor of being among those who will attend the annual scholarship luncheon at UCF when the PRSA Orlando/Frank R. Stansberry Scholarship recipient is recognized. It is always inspirational to reward hard-working students who are the future of our profession. Then, we’ll have our fall mixer at Splitsville Disney Springs, which should be a perfect strike and well worth the wait due to Irma.


Finally, we are going pink this month at our monthly breakfast. Thank you in advance to Paula Wyatt, director of communications for the AutoNation Cure Bowl, and our sponsor Spectrum. Among the tips Paula will share include blending profit with purpose and producing a major league event on a minor league budget, as well as cause marketing and building relationships with national brands. We look forward to seeing you wearing pink with pride Oct. 19 at the Citrus Club!


We hope you take an opportunity to engage with PRSA at one or all of our member events during October. If not, perhaps you can plan to take part in PRSA Gives Back at the Ronald McDonald House in November. Senior members can attend our PRSAdvanced panel next month.


Jamie Floer, APR, CPRC
2017 President, PRSA Orlando Regional Chapter

GO PINK! Blending Profit with Purpose

In recognition of Breast Cancer Awareness Month, join PRSA Orlando as we host Paula Wyatt, director of communications for the AutoNation Cure Bowl. This dynamic program will reveal how public relations and communication professionals can pull off ‘major league’ events on ‘minor league’ budgets by leveraging available assets, developing tie-ins with the local community and even building strategic partnerships with national entities.

Attendees are asked to ‘go pink!’ in support of breast cancer survivors and the ongoing search for the cure. If possible, please wear professional pink attire to this program.


10/19/17 | Citrus Club

Registration 7:30 a.m. - Program 8 a.m.

Thank you to our sponsor:

PRSA Gives Back: Ronald McDonald House 

11/16/17 | Ronald McDonald House - Central Florida

Volunteer from 9-11 a.m.
Activity:  Kit assembly, House cleaning

The Ronald McDonald house is located on the campus of Florida Hospital for Children, on the corner of Princeton and Alden Road.

Calling all Seasoned PR Pros: Save the Date Nov. 7


Mark your calendar NOW for a special lunchtime program on November 7, 2017.
Have you practiced PR for more than 10 years? Are you in mid-career or more, wanting to "jump ship" but leery about succeeding in today's job market? Or, perhaps you left a longtime position and now find yourself competing with colleagues from the "digital age"? Maybe you have contemplated hanging out a shingle instead of going on another interview, yet are not sure that’s the best career move?
What to do? Join PRSA Advanced for a no-holds-barred panel discussion for those members among us who have faced these real industry dilemmas! Three respected PR professionals and an insightful moderator will share their counsel and experience on how more "advanced" practitioners can prepare, present and differentiate themselves in the current public relations job market.
This is a free program for our seasoned pros. Mark your calendar for Tuesday, November 7, 2017 from 11:30 am to 1:00 pm. Complete event details and RSVP instructions will follow shortly.

PRSSA Rollins Kicks Off Semester with a Crisis Communications Program

On the evening of September 28, the newly formed student chapter of Public Relations Student Society of America (PRSSA) kicked off the 2017-2018 school year by hosting local PR pros and PRSA members to discuss crisis communication. More than 60 students attended the event held at the Rollins Faculty Club. PRSA President-Elect Scott McCallum, APR, and Associate Professor of Communications and PRSSA Rollins Faculty Advisor, Dr. Ted Gournelos, welcomed the crowd to the standing-room-only program.

A panel of experts composed of Rich Donley, APR, Geo Morales, APR, and Carolyn Reis, APR, discussed the lessons learned from the United Airlines and Pepsi/Kendall Jenner crisis case studies. Geri Evans, APR, presented a crisis communications primer and moderated the lively discussion. Students actively joined the conversation and provided their keen observations. The PRSSA Rollins Chapter was formed in 2016 and is the first PRSSA chapter to be sponsored by PRSA Orlando.
“We are so pleased to see this type of student engagement for the first event this year,” said PRSA Orlando President Jamie Floer, APR. “Through their hard work, these students are creating a legacy for Rollins and our chapter. These are the future leaders of our profession.”
PRSA Orlando is looking for volunteers to help out with the student chapter. If you are interested, contact Carter Flynn


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