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President's Letter

Resilience and flexibility — the PR profession is never in short supply of these attributes.

Never have I seen more valiant dedication to our profession, many times on the fly, by so many of my colleagues as in the past week of pre- and post-Irma communications.

One of the most powerful (and exhausting) responsibilities we have as PR professionals is to provide a voice during crisis. In the past week, many of those messages played a life-saving or informational role in preparation, during and the on-going recovery after the storm.

On behalf of PRSA Orlando and our Board of Directors, we hope while many of our members performed their duties, that you and your families are OK. Or, we hope that you all are at least on the road to recovery once your power is restored, your home is repaired, etc. We all hope we can sooner, rather than later, get back to normal life in this beautiful state that we love so dearly.

For our chapter, September’s planned activities radically changed. We canceled our Ethics month program with Paula Pedene, APR, 2015 national PRSA Professional of the Year who we planned to fly to Orlando from Phoenix for a Thursday, Sept. 21 breakfast. Paula as well as our sponsor and others involved in the planning all agreed that we should take time to re-group and recover. We plan on revisiting having her come early in 2018. Refunds will be issued for those who registered.

We also had to cancel our fall mixer at Splitsville-Disney Springs, but we are currently looking at dates next month for that fun, bowling event.

During trying times, we all should be reminded that comforting staples in our lives, like PRSA, will remain constant and steadfast. We’re here for each other. Always.


Jamie Floer, APR, CPRC
2017 President, PRSA Orlando Regional Chapter

Thinking about becoming accredited in public relations? Now is the perfect time to make that dream a reality. The Orlando chapters of PRSA and FPRA will be hosting a free, eight-week series of APR workshops on Monday evenings, 6-7 p.m.

The full workshop series continues Monday evenings from 6-7 p.m. from Sept. 25 through November 2017.  View the updated schedule.

To learn more, contact:
PRSA APR Coach Rich Donley, APR: O: 313-481-4712
PRSA APR Coach Allison Taylor, APR: O: 407-822-2532

Diversity Blog: Four Ways Inclusion and Ethics Go Hand-in-Hand

By Jaylen Christie, Chairman of Diversity & Inclusion

The Public Relations Society of America, being something of an enthusiast for month-long observances, has chosen September as Ethics Awareness Month. While these thirty days shed light on the organization’s views on ethical standards, the month can also be a fantastic opportunity to continue the examination of diversity and inclusion. While conversations on the topic may prove to be a challenge for some, it is definitely needed and is something that PRSA openly embraces. With that being said, let’s examine how inclusion specifically relates to four ethical public relations principles and what we can do to ensure that we remain unprejudiced.
Principle 1: Fairness – Deal fairly with everyone, respecting free expression. It’s no secret that the world is a diverse place, made up of wonderful individuals with different backgrounds. Men and women, young and old, heterosexual and LGBTQ, with different beliefs and different complexions are the norm. We should always remember to respect free expression. By showing respect and acceptance, we are then displaying inclusion and that is important.
Principle 2: Honesty – Advance the interest of those whom we represent accurately and honestly. As PR practitioners, we work with a variety of different people on an everyday basis. This is especially true for those that may work at agencies with a diverse group of clients. PR professionals represent their clients and each one has their own set of interests and tenets. It’s a diverse world. Our job is to find ways to effectively move the needle forward for clients without fabrication. In other words, no spin. In the event that their views may offend or transgress, our job is to advise them.
Principle 3: Expertise – Acquire and use specialized knowledge and experience responsibility. One of the best ways to continue to learn and gain expertise is by studying, challenging yourself, and simply surrounding yourself with talented individuals. A diverse workplace can be crucial for a company’s success and growth. Additionally, the amount of different ideas from different people of all walks of life, lending their expertise, can only benefit a company. Diversity can really pay off.
Principle 4: Advocacy – Providing facts to aid informed public debate. Earlier this year, the phrase “alternative facts” became a part of everyday jargon. However, as Jane Dvorak, APR, Fellow PRSA, Chair of the Society stated, Honest, ethical professionals never spin, mislead or alter facts.” This is true especially in a world as diverse as ours where things can occasionally become misconstrued. Being sensitive to plight of others can go a long way.
PRSA’s Code of Ethics sets out principles and guidelines that uphold the core values of the ethical practice of public relations, including advocacy, honesty, loyalty, professional development and objectivity. As indicated previously, those principles truly do relate to inclusion as well. Let’s keep this in mind as we continue to make strides in our field. It’s our job to be inclusive. Do remember that diversity is everyone having a seat at the table, yet inclusion is everyone having the same four course meal.



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Orlando Regional Chapter: PRSA · PO Box 1212 · Orlando, Florida 32801 · USA

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