September 2016

  September 2016 Newsletter  
  Table of Contents  
  PRSA Orlando Job Board  
Marketing and Public Relations Associate
Orlando Repertory Theatre
Freelance Consultant - IT Trainor
Specialist Crisis Commucations Agency
PR/Social Media Account Coordinator
Patterson/Bach Communications
Orca Communications Unlimited, LLC
  Resource Links  

Refer a friend to PRSA

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New Members   
Leika Drouillard - &Barr

Morgan Shepard - &Barr

Brooke Franceschini - NASCAR

Alexander Joseph Perna - NASCAR


President's Letter

I hope you all fared well during Hurricane Hermine. ‘Tis the season. It’s so hard to believe that we’re already in September, coming close to rounding out my year as President of the Orlando Regional Chapter. It’s been nothing short of amazing, and that is wholly due to how great our members are. For that, I thank you.
If you’ve been paying attention to the news coming out of National, PRSA celebrates Ethics Month annually during September. If you’d like to learn more about how PRSA recognizes the importance of ethics, please visit the national website for more details about 2016 Ethics Month activities. At a local level, our chapter will also be diving deeper into this important topic, hosting noted ethics expert Dr. Norman Lewis during our September 13 lunch program at the Citrus Club. Special thanks to True North Marketing + Public Relations for sponsoring this program.
I’d be remiss if I didn’t mention how much fun we had at the PRSA Goes PuRple program in August. Thank you to all of you who came out to the Orlando City Soccer game, stadium tour, and tailgate, and a huge thank you to Orlando Health for sponsoring the event (and providing us with those awesome rally towels)!
Please read below for more details about several upcoming chapter events. And as always, if you have any questions or concerns, I am always happy to meet up with you to discuss how PRSA can better work for you.



Lauren Leetun, APR
2016 President, PRSA Orlando Regional Chapter

Upcoming Events!

Tuesday, September 13
How to Resolve Ethical Dilemmas in a Social Media World
Dr. Norman Lewis from the University of Florida will discuss recent case studies as well as a practical decision-making process that PR professionals can apply as we attempt to navigate a world in which ethical dilemmas are a daily challenge. Thanks to event sponsor True North Marketing + Public Relations. Please be mindful that this is a lunch program and is on a Tuesday (instead of our regularly scheduled Thursday programs.)

9/13/16 | The Citrus Club

Registration at 11:30am - Program at Noon

Tuesday, September 20
Honoring the Heroes Among Us
The Orlando chapters of FPRA and PRSA are joining to honor those colleagues who performed the very critical function of communicating to various publics in the immediate aftermath of the Pulse tragedy.  The event proceeds will be donated to the OneOrlando Fund. Special thanks to sponsors Big Shoes South, Consensus Communications, Florida Fruit & Vegetable Association, HuntonBrady Architects, Kissimmee Utility Authority, NAVC, On the Same Page, LLC, and Reis Corporate Public Relations

9/20/16 | Gator's Dockside - SODO

Event starts at 5:30pm

Thursday, October 27
PRSA Gives Back

Join members of the Orlando chapter of PRSA for our second annual PRSA Gives Back event from 9 – 11 a.m. on October 27. This year, through the help of United Way, we will be partnering with the Clean the World initiative, which collects and recycles soap and shampoo products discarded by the hospitality industry. Through the distribution of these and other donated hygiene products to impoverished people, we can help to prevent the millions of deaths caused by hygiene-related illnesses every day. Registration details will be posted to the website soon, so if you’re interested, please save this date!

Prep for your APR

Fall 2016 workshops begin Monday, September 12
If you’ve ever thought about becoming accredited, now is the perfect time to make that dream a reality. By becoming an APR, you can significantly enhance your value as a public relations professional.
Fall workshops kick off on Monday, September 12 with an information session for prospective candidates. You’ll learn about the candidate’s process to becoming an APR.  We’ll also share what resources are available, including study guides.  And you’ll hear about tested KSAs (Knowledge, Skills, Abilities), the application process and fees.  
If you are ready to explore accreditation, please join us!  There is no obligation to commit on September 12 and the workshops are free to PRSA Orlando chapter members.
When:   Mondays, beginning September 12, 2016
Time:    6:00 – 7:00 p.m.
Where:  UCF Nicholson School of Communication, Rm 208
Parking: Visual Arts Building (Lot H4) or Garage H
View the full schedule.
To learn more about the accreditation process:

Alexander Perna

Coordinator, Content Communications, NASCAR
PRSA Involvement: New Member
Person who has most influenced your life (other than your parents):  Lewis Howes. Lewis is a lifestyle entrepreneur who hosts one of the best podcasts in the industry. Each guest Lewis interviews shares their life stories and tips for success. Listening to his interviews has helped me grow both personally and professionally.
Quote to live by: “If opportunity doesn’t knock, build a door.” – I love this quote. If there’s something you want to do or achieve, it starts with you. Only you can make your dream a reality.
Best public relations advice you ever received: Put effort into not only building, but growing your professional relationships. Treat every person you connect with as someone you’re building a long-term professional relationship with. It takes effort, but pays off in the long run.
Greatest accomplishment (so far) business and personal: My greatest accomplishment both personally and professionally is working for the Integrated Marketing Communications Department at NASCAR. Professionally, the opportunity has given me chances to learn and better myself more than I ever thought possible. Personally, I wanted to work for a company that would challenge me and give me opportunities to discover my talents, and this has in infinite ways.
Greatest changes in public relations since you began your career:  This might be cliché, but the ever-changing media landscape. What’s popular now, might not even be popular two years from now. Being able to adapt to this evolving media landscape puts one ahead and allows them to stay relevant in a content-demanding world.
If you were not a public relations practitioner, what would be your dream job? This is tough because I am living my dream but I would be the owner of a sports team and live at the stadium. To run a professional sports franchise from top to bottom and oversee the entire operation seems like one of the best jobs in the world.
What motivates you to get through each day (and why)?  The fact that I love my profession and am passionate about what I do is enough to get me through any day. Each day is a new opportunity to learn and improve myself at what I love to do.
Favorite stress reliever: I am currently training for my first half-marathon at Walt Disney World in January. I enjoy running before a long day.
Favorite social media tool (and why): Twitter. It allows me to view all of my favorite writers’ opinions and news stories in one place and in real time.


Jed Dunstan, APR
Congratulations to Jed, Communications Manager at Walt Disney Parks & Resorts, who received his APR in August.

Lisa Lochridge, APR
Congratulations to Lisa, who was recently elected secretary and chief governance officer for the Second Harvest Food Bank of Central Florida Board of Directors.

Wendy Gustama
Congratulations to Wendy on hew new position as Senior Specialist, Public Relations, at Orange County Public Schools.

Mimi Flatley
Congratulations to Mimi on the birth of her son, Sam.
Do you have kudos to share? Submit to VP of Communication, Alyssa Badalamenti.


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